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- The Weekly Widget | 023
The Weekly Widget | 023
Friday 25th June
Things you may have missed🏖
Things You Should Know 👀
HOT OFF THE PRESS. Google delays Chrome’s Cookieless future by two years, to fix Privacy problems and preserving the ad-funded internet.
This provides publishers, AdTech and Advertisers more time to find solutions. The open web lives to see another day!
The year is 2025, Moira just bought a cute new skirt from Google Sheets. EVERYTHING IS SHOPPABLE, as Facebook dips its little toe into the wonderful world of eCommerce, plus many more changes!
More narrative in the market for brands to speak to the consumer and make their products everywhere - especially with the Whatsapp integration. Facebook & Instagram becoming more commerce-driven a no-brainer, users stay in the ecosystem = more data, more tracking, more moooooney!
Promising a better user experience and more privacy, Facebook launch Instagram Reel ads to give back to the consumer. “It’s what they would’ve wanted” - Mark Zuckerberg.
Not a real quote. Media Buyers rejoice, but those that use Reels (who r u!?) despair as there are now even more ads to skip…
Cool Stuff😎
Don’t say it, don’t say it, don’t say it…Warner Brothers reaching The Heights of Innovation with Roblox! Damn. More brands are flocking to the Metaverse to advertise natively, to those ‘hard to reach’ audiences.
The film looks terrible, but this metaverse activation is very cool.
What we’ve learned📚
“Muuuuuuum, I want a Stella Artois skin for my virtual horse!” Jeez, Christmas is going to be different this year. Brands & Marketers are leaning into in-game loot & skins, big time. See also, Burberry
I know, I know. The Widget is full of NFT & blockchain tripe now, but what can I say? Marketers are leaning in and it’s getting tonnes of hype! This time, Anheuser Bush InBev are testing them
An uber to Richmond is how much?! Two nights away for $1k plus WTF?! Fare-thee-well Millenial subsidy, companies need to start making a profit.
More so phenomena in the US, but these big Tech giants are finally starting to ramp up their prices as they need to start making money and not relying on venture capital.
The Nerd Corner🤓
Those Androids sure are loyal! Following the news that Google will also limit ad tracking, it looks hopeful for the Tech giant as users are bought into personalisation.
With Google, it seems that the exchange for data is widely understood, and not to mention no real fear-mongering here. More data = better experience.
COOOKIES! GET YA COOKIES HERE. We’ve got 25-34, Slack accounts, Sinks & Dinks, Grey power - anything ya like!
A bit of a long read. But an interesting marketplace called Genesis, that sells cookies which led to the hacking of EA last week.