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TWW O66
Friday 29th July
👋 Welcome to the 4 new subscribers, you’re in great company! The UK leadership race is down to two, scientists discovered 30 (yes 30) new species at the bottom of the ocean and Elon Musk has had another affair? The man is repopulating Mars by himself🤦♂️
🏖Things you may have missed🏖
🤯The BIG stories🤯
🍪The death of the cookie has been postponed until 2024🍪.WELL, WHO SAW THIS COMING!? Everyone, everyone saw this coming. Big news all the same, as the Privacy Sandbox needs further time to test!
That noise you heard is 3P data brokers punching the air in sync, as tracking & collecting user data and spamming them with relevant ads ISN’T dead yet! 2023, the year of Retargeting baby!
The year is 2026…England has just won the World Cup again, Musk has had his 42nd child, and content is replicated across every app with Duolingo announcing they’re also adopting a ‘TikTok’ style feed. Noticed anything funky with your social apps recently? Even Kylie Jenner is up in arms, and you do NOT want that.
It’s fair to say that TikTok has revolutionized content recommendation algorithms, with Instagram, Facebook, and even Twitter now testing new content-focused algorithms. Kylie Jenner has asked Instagram to revert back to being Instagram and well Facebook, even your right-leaning uncle has had enough…
Long has it been rumoured that we’re entering a new era of voice-activated search, with smart assistants helping us bake cakes & tell us who that actor from that show is. But, Gen Z and the other whippersnappers are increasingly turning to TikTok & Insta for their searches…
A Google exec has stated, “In our studies, something like almost 40% of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search,” he continued. “They go to TikTok or Instagram.” So what’s your holistic search strategy now?
😎Cool & Creativ3😎
Well, this is embarrassing. To get me out of the Upside Down & away from Lord Vecna, I’d listen to Journey!? WTAF. Spotify has won the branded partnership of 2022 so far, with an Upside down playlist - Metallica & Kate Bush everywhere!
Love, love, love this. Clearly a well-thought-out strategy by both Spotify & Netflix, with various playlists from other shows, to create a connection between TV & Audio - a mutually beneficial relationship.
📚Studies & Research📚
IF you missed last week’s Widget (WHAT ARE YOU PLAYING AT?!) I covered the unforeseen consequence of the advertising ecosystem and well, our ecosystem. This week we’ve seen more carbon calculators from holding groups, but THIS article from Madison Wappet tops it all with a stern, no-nonsense approach to the climate crisis.
First off, what a name. Secondly, this has an excellent quote that everyone should be taking on board…“it does not matter if you can measure your emissions, it does not matter if you offset your emissions unless you change your emissions, you’re just kicking the can down the road.”
🤓Technology & Tracking🤓
As we stumble & fumble our way into a cookieless future, which identifier is going to be the winner? What identifier will see mass adoption by publishers? Well right now, ID5 & UID2 are appearing the most - but crikey it’s close.
This data from app.sincera provides a fresh view on the publisher uptake & deployment, it also coincides with USA Today testing the Chrome Topics API - which, dare I say, looks promising…(yes this was written before the cookie announcement lol)