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- TWW 085
TWW 085
Friday 24th February
👋Good Morning and welcome to 2 new subscribers👋 Biden lands in Ukraine for the 1 year anniversary, Harry Styles lands in Aus to melt hearts and balloon aficionados scamper in fear as they search for their beloved hobby balloons.
🏖Things you may have missed🏖
🤯The BIG stories🤯
“Data is the new asbestos.” Wow, what a quote. This excellent article from Mi-3 condenses and simplifies a very complex 130+ page (thnx Elizabeth for reading it for us all at OMD) document on data privacy & usage here in Australia. In short, Print is back baby! Book those double-page spreads with added Home Page Takeovers for MASS REACH.
Get ready to see “______ is the new asbestos” in all future Widgets and trend decks, it’s so versatile! Oversized Jeans, Emily in Paris, MAFS, the word “slay”. If you’re in media, marketing, or tech - then get reading as this could have dramatic changes to the landscape.
Oh, Mark. With its Horizon product seeing less DAU than MySpace, Meta is looking at Space Karen’s product playbook and has decided that a verification subscription is where it’s at. Spoiler alert: It’s not, please read how de-influencing is a growing trend.
If you’re a creator then this could be beneficial to fly the blue badge and ensure that there are no impersonators, but prioritization of reach & visibility will come at a cost to normies, brands, and everyone in between.
💸Commerce Corner💸
The spotlight this week is on US startup, Minoan, who’s found the last influencer not pushing their skincare routine on you- short-term rental properties! Minoan negotiates steep discounts with brands for property managers to decorate/furnish their units and create enviable spaces, and guests can order anything to take (or have delivered) home. The ultimate try before you buy- and a win for all.
With costs to acquire new customers rising higher than spy balloons (still relevant… right??), look for more brands finding creative solutions for bringing online storefronts into the real world for discovery- a true omnichannel shopping journey.
😎Cool & Creativ3😎
FIGHT! HADUKKKKEN! Hold up, have we finally got a plausible use case for VR? If you happen to find yourself in Japan in the next couple of months then you can fight Ryu, M.Bison, and Chun Li in Virtual reality.
This does look awesome, but also a bit terrifying to have an absolute monster punching you in the face. It’s also a perfect use case to scare parents into stopping their children from playing computer games, as THEY’RE TOO VIOLENT!