TWW 084

Friday 17th February

February 16, 2023

I didn't have this on my 2023 Bingo card! : r/LPOTL

👋Good Morning and welcome to 4 new subscribers👋 If like me you only check the news once a day (for mental health), every time I open up my app it feels like a dystopian timeline or a Roland Emmerich film…UFOs?! Harmful chemicals killing animals and Rihanna’s baby bump? None of the above was on my bingo card for 2023

🏖Things you may have missed🏖

🤯The BIG stories🤯

I take it all back, Microsoft isn’t necessarily winning the AI war - as Bing goes Bong and gets its facts wrong. I’m here all week, try the veal! Well, this doesn’t look good for our robot overlords, as Bing gets an undeniable fact wrong but then goes on the offensive - proving that OpenAI is learning from my partner.

Lots of early users are sharing their experiences with Bing, in this case, it states that it isn’t 2023, doubles down on it, and then calls the user rude! Maybe Google f’ing up wasn’t such a big deal after all?

💸Commerce Corner💸

Introducing Commerce Corner! A new segment brought to you by shark-loving, supball-playing (yeah it’s a thing in Manly), commerce-nerd-extraordinaire Annalise Dry.

The biggest advertising bonanza ran during a football game this week- Super Bowl Sunday (or Monday, for us time zone-unfortunates). Rihanna stole the halftime show with her baby bump reveal, too-cool greatest hits medley and stopped to powder her nose with her own Fenty Beauty palette.

Proving that celeb influencer marketing still runs this town, searches for the beauty line spiked 883% following, and her 13 minutes levitating in a Mario Brothers set drew in 5m more viewers than the ball game itself. Somewhere, Kris Jenner is signing Kylie up for singing lessons.

Rakuten's Super Bowl ad sees Alicia Silverstone reprising iconic '90s role

If last year’s commerce newcomer was crypto, this year was cash-back apps. Rakuten, already a marquee sponsor of American basketball, Spanish tennis, and Japanese baseball, got in on the Super Bowl action with Cher from Clueless back from the 90’s to promote the platform. Full price on miniskirts? As if!

Alongside inflation, He is risen. Even the big man upstairs got in on the action thanks to some very rich, very controversial Earthly donors. Supposedly armed with a $100m budget, a pair of ads tried to make Jesus relatable as both a refugee and a cancelled influencer.

It miraculously succeeded in uniting both sides of the political spectrum, in confusion and outrage.

🤓Technology & Tracking🤓

An architecture diagram of how Lytics, BigQuery, and Google Cloud Analytics Hub work together to power the solution.

Saving up your marketing dollarydoos to splash the cash on a CDP? Lytics, collaborating with Google have created a next-generation composable customer data platform. Catchy ay? Should’ve just called it Cloud Max and not told anyone how it works. Sound familiar?

A pretty neat architecture in my opinion. If you’re a company that has Google everything - DSP, Big Query, Cloud, SearchAds, etc, then it could be a great way to build, process, and activate. One of the biggest hurdles with CDPs isn’t getting the data in, it’s getting the data out and Google doesn’t play well with others…

Okay, buckle up nerds this is the perfect story for Tech & Tracking…The world’s first decentralized ad exchange, where advertisers & publishers can buy and sell inventory through blockchain! Introducing Alkimi Ad Exchange

I’ve personally been following this one for a while. Exploding through the crypto boom, Alkimi has been working hard in the crypto winter to bring its technology to life. A look into the future, where every ad impression is accounted for and the fees go from 20%+ to 1.5%.