TWW 079

👋 3 new subs this week, welcome & thanks for the support👋 It’s not, is it? It couldn’t be, could it? I’m not sure I can bring myself to say it, but, are AUSTRALIA going to win the World Cup?

🏖Things you may have missed🏖

• As if you didn’t already know. Spotify Wrapped is out🔥

• Some lunatics still receive DVDs from Netflix😲

• What fresh hell is this?! Portrait PowerPoint?🤣

• Zuck is NOT stepping down from Meta…yet.👀

• Wait, who’s watching Connected TV?🤔

• Netflix are hiring for a AAA game🤯

🤯The BIG stories🤯

Maybe I was wrong. Elon is a madman, as the goal to grow Twitter by making it an utter hellscape is working wonders. In this week’s news, Elon has gone all in on Apple and their 30% fee for the app store. The threat? If the app is removed from iOS then a new phone will be built by Musk.

It’s nearly time to abandon ship, isn’t it? It’s getting back to Trump 2016 levels on the app, divisive, full of threats, and ugly free speech convos playing out. Advertisers are still steering clear with numbers of advertising revenue falling 50% WoW, oh and the deck for Twitter 2.0 is pretty hilarious - all dates are different…

😎Cool & Creativ3😎

I know what you’re thinking, damn the Widget is getting lazy now it’s literally just videos of 3D billboards. Correct. Here’s another one! But this time, it’s from a gig at Printworks where this giant animation has given those partygoers either the time of their life or nightmares for the next ten years.

The trend of 3D & depth of field spills over into entertainment, who knows maybe the next big thing could be 3D cinema?! Stay tuned for more hot tips and trends from the Weekly Widget.

📚Studies & Research📚

“The future of search is voice!” Walk into any agency, conference, or publisher meeting and you’ll most likely hear this. There’s a slight issue though, as like Myki cards in Melbourne, everybody has an Alexa or Google home but it turns out that no one uses them

The numbers from Amazon are pretty alarming, as they posted an operating loss of $3bn in the first quarter and if they continue going the way they’re going then it’s likely to be $10bn. Looks like Amazon may be sending out the Bezos signal soon…

🤓Technology & Tracking🤓

And on the eighth day of programmatic advertising, Yaboola was born. A face only a mother could love, this new partnership is expected to generate $1bn in annual revenue. With Yahoo now able to exhibit paid content on the portal’s many sites.

Okay, all jokes aside this is a smart move by Yahoo as they look to grow their native offering and their network of sites to operate on. Not to mention that Taboola lost 75% of its market value after their $2.6bn valuation

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• Got ‘em👌