TWW 072

Friday 7th October 2022

October 06, 2022

👋 Welcome to the 2 new subscribers, you’re in great company! The UK government proves that you can lose $64bn+ in a day and still keep your job, don’t worry about those $ 500 AQs - you’re gonna be alright. In other news, tension grows across the world with North Korea doing their best ‘remember us’ act, and Russia losing ground could be disastrous. But, life is good, see above for a cute dog (my dog).💕

🏖Things you may have missed🏖

🤯The BIG stories🤯

Naval on Twitter: "“What did you get done this week” is a great question for every founder and CEO." / Twitter

“What did you get done this week?” Well, looks like Elon is going to complete the Twitter deal at the original price of $54.20 a share at $44bn. A rather large twist in the ongoing ‘will he, won’t he, will he be forced to’ saga…

Reporters are speculating that he’s revived the bid following a potentially doomed lawsuit that would see him cough up the dosh regardless. It’s also a day after he posted some VERY Elon-esque tweets & polls about Russia & Ukraine - one might say he was testing to see what the bots were doing to back up his argument. Keep an eye on this one!

Well, who would’ve thought it? Meta, who’ve had a turbulent time as of late, are looking to increase ad load as well as deliver new formats with the hope of increasing revenue from advertisers. Interesting to see that these new ads & formats are copies from other platforms, see below for comparison…

The formats are across their wealth of apps, including Instagram, Facebook, and Messenger. With the biggest focus on Reels, where you can be hit by an ad on a reel you saw 3 weeks ago on TikTok! Excellent.

In-profile ads on Instagram (Pinterest, Snap)
Ads on the Instagram Explore page (Pinterest, Snap, TikTok)
Multi-advertiser ad carousels on Instagram (this is rogue!)
Post-loop ads in Facebook Reels (TikTok)
Ad carousels at bottom of Facebook Reels (TikTok)
Integrating AR into in-feed ads and Stories (TikTok, Snap)

😎Cool & Creativ3😎

The Bella Hadid spray-on dress is a liquid fibre — bound together with polymers — that evaporates when it hits a surface (like human skin).
It feels like suede when after drying and can be manipulated into different shapes. Insane.
— Trung Phan (@TrungTPhan)
11:54 PM • Oct 1, 2022

Not sure I need to say too much about this. This is a liquid fibre, that can be manipulated into different shapes and this time, it’s a dress on a model, in real-time. We are witnessing such amazing growth in new technologies, apparently, the model is pretty famous too.

Looking forward to getting Bintang singlets, Uniqlo U Airism tees, and linen flares made for summer. Hot boy summer INCOMING.

📚Studies & Research📚

Gif shows how you can use the Google app to search using images and text simultaneously by taking a picture and then adding text to your query.

With rumours of Google looking to splash the cash on Pinterest, plus the growing presence of TikTok as a search platform. The tech giant has released new functionality for Search including; Visual, translation, and Maps.

The Search On event demonstrated new features in their search arsenal, with more powerful image recognition, augmented reality, and Generative Adversarial Networks (remember this one to impress at forthcoming parties). Is Google feeling the pressure?

🤓Technology & Tracking🤓

Don’t you just hate it when you share a link and it’s longer than the queue for the Lune croissanterie on a Saturday morning? The constant innovators over at Brave have a new copy clean link functionality, which could cause headaches for advertisers using link decoration…

A niche Aussie joke, but worth it. An interesting new feature from the privacy-focused browser Brave, it will be interesting to see if any bigger players follow suit although I can’t see Google deploying this & destroying the UTM.