TWW 071

Friday 30th September

September 29, 2022

👋 Welcome to the 4 new subscribers, you’re in great company! The pound sterling has been on a wild ride, as the rate rises and inflation hit hard worldwide. In better news, Nasa can protect us from asteroids, as they send a rocket on a suicide mission with Aerosmith providing the soundtrack🚀

🏖Things you may have missed🏖

🤯The BIG stories🤯

Have you sorted your TikTok SEO strategy yet? Well, you probably should start looking into it as TikTok now allows 2,200 characters in post descriptions as it becomes Gen Z’s search engine of choice

‘TikTok’s results “don’t seem as biased” as Google’s, she said, adding that she often wants “a different opinion” from what ads and websites optimized for Google say.’Verrrry interesting. I cannot wait to see this become a tool in agencies’ war chest.

😎Cool & Creativ3😎

A digital recreation of Luka Dončić stands in a white room.

Question: What do you see in the image above? “Oh easy, it’s Luka Doncic!” You are incorrect, it’s in fact Luk.AI - a metahuman that’s been built with Unreal Engine and powered with AI that’s taking over the real Luka’s TikTok.

This application of Epic Games’ unreal engine is really fascinating and will be one to watch, as it learns from all of the inputs from TikTok, Twitter and then how the personality evolves. The big question is how long it takes before Luk.Ai becomes a flat earther.

📚Studies & Research📚

The rise of AI & transformer models such as GPT-3, DALL-E, and others will see the power dynamics in creativity shift, potentially forever. We saw distribution costs disappear following the introduction of the internet, are we about to see creative costs disappear?

A fascinating topic. Recently we’ve seen an AI win an art contest, create metahumans (above article), text-to-instruction video editing software, and text-to-image has blown minds everywhere. Creatives, watch your back…

Speaking of…DALL-E is now available for everyone! I implore everyone to go into this and have a play around. See above for my input of ‘the metaverse by Salvador Dali’ and ‘avocado adverts with them wearing hats’

The AI has been fed millions of images and their captions to understand, process, and then build images within 30 seconds. It’s mind-blowing!

🤓Technology & Tracking🤓

Unsure GIF - Unsure Thinking Eye Roll - Discover & Share GIFs

A privacy-compliant way of combining datasets for greater measurement and intelligence. Oh wait, that’s not how you’d define it? Clean rooms are causing some debate in nerdy circles, with the IAB tech lab looking to deliver standards by December.

One big outtake from this all is that Meta is skeptical of the value clean rooms provide and whether they are truly privacy-centric. Reading through this article you’ll see there are different definitions & methodologies from a whole host of companies. One to watch…