TWW 068

Friday 19th August

August 18, 2022

👋 Welcome to the 2 new subscribers, you’re in great company! Arsenal are actually good?! There’s a Nuclear fusion energy breakthrough and when was the last time you added yourself to multiple working groups whilst also leading a company? What a legacy to have, eh ScoMo?

🏖Things you may have missed🏖

🤯The BIG stories🤯

Apple continues to sprinkle ads all over your beautiful, privacy-first iPhone - as the Apple Maps is the next victim to fall prey to the terrifying ads monster. The big philosophical question though, is if you place ads in the Apple Maps ad and no one see’s them, did they even deliver?

The joke here is that no one uses Apple Maps if you didn’t get it. How on earth is Apple going to spin this one with their forthcoming new product messaging? I’m sure anything to do with Privacy is out of the window. Is nothing sacred?!

Anything you can do, we can do better! Snap launches ‘Dress Up’ in-app which is basically Instagram’s shop tab but on steroids - with added AR try-on functionality from a selection of your favourite brands.

Announced at their Partner summit in April, this functionality is starting to roll out (spotted by some super nerds) and takes eCommerce to the next frontier. Try on clothes, place furniture in your home and I’m sure there will be doggy clothing soon.

😎Cool & Creativ3😎

Doing what big tech does best, Spotify looks to wipe out competitors from another revenue stream in events, as it launches a new site to sell tickets directly to users rather than sharing the love with Ticketmaster and Eventbrite.

Pretty devious right? Not the first time we’ve seen it though. Become the number one app in your market with MILLIONS of users, launch a new feature that undercuts the industry, and steals share. Awesome if you’re the consumer, not so much if you’re a ticket seller.

📚Studies & Research📚

A man with a beard sits comfortably in an armchair while watching hours-long YouTube content on a big screen, presented by a woman with long, black hair. A clock on the wall and a red progress bar move quickly, indicating hours have passed.

“We need short, snappy content that shows the brand within 1 millisecond - Gen Z has no attention span.” Everything we’ve been told is a LIE. And wouldn’t you know it, the company that gave us the original insight has changed tact to promote more long form.

This wouldn’t have to do with TikTok, would it? An interesting look at the ‘professional fans’ and the younger demo that are consuming TONNES of content in longer form space. Also, great for creators - think of those ad dollary doos!

🤓Technology & Tracking🤓

Read this 3,000-word article to earn coins and power-ups! Another wonderful episode of ‘how the f*** are your DAUs that high?’ Well, it turns out for a lot of big publishers are doing this to grow their traffic. Time to start poking & prodding your pubs.

Sneaky sneaky! A great investigative article from Marketing Brew on this deceptive practice. Publishers need the traffic to sell to marketers and they’re stooping pretty damn low.