TWW 067

👋 Welcome to the 7 new subscribers, you’re in great company! The EPL is finally back, Trump gets his estate raided, the ‘wargames’ continue in Taiwan and there’s a NEW virus detected in China🤦‍♂️

🏖Things you may have missed🏖

• Disney+ adds 14.4m in Q3, NEARLY on par with Netflix after only 2 years😲

• Kids beware, your parents can see who you have a snap streak with👀

• Uber competitor Lyft launches media division for in-ride ads🤝

• Amazon acquires iRobot - the company behind Roomba 🤖

• State of Commerce from Salesforce🔥

• Get NFTs for sleeping well🤷‍♀️

🤯The BIG stories🤯

“You can’t collect data on individuals, the iPhone = privacy. Hey Gary, shall we put personalized ads in the app store?”. Apple has pulled another sneaky on the ad world, as it plans to launch the most advanced privacy-forward DSP for its ads platform.

This is like telling your significant other that you’re only staying for a drink and come home at 3am with a kebab drenched in garlic mayo. Surely this is anti-competitive behavior? More importantly, where’s the double-page spread from Meta on this!?

TikTok and music are a match made in heaven. Like Henry & Bergkamp, butter and popcorn or vegemite and the nearest bin. So it only makes sense that they’ve submitted patents and are looking to launch a music streaming app!

It’s fair to say that the top charts aren’t relying on radio or TV anymore. TikTok has made stars of Kid Laroi, Lil Nas X, and that catchy ABCDE FU that all the angry teenagers are singing. An interesting development that must have Spotify trembling, you can guarantee TikTok is the the number one referrer!

😎Cool & Creativ3😎

Forget CTV tiles, or TV integrations. Real-time virtual product placements are a game changer! Imagine you’re watching Top Gear and you can place an auto ad seamlessly on a billboard they drive by. The possibilities are endless, as Amazon steps up it’s ad game.

Launched in the states with M&Ms, they virtually placed their ads in content such as Jack Ryan, Bosch, and Reacher which cuts out HEFTY product placement deals, as well as personalizing in real-time. This is awesome.

📚Studies & Research📚

(Millenials)”The first generation to grow up with social media in the mobile web era, Millennials are now becoming the first generation to subsequently age out of it, stuck parroting the hallmarks of a bygone digital age.” Damn, we’re old.

If you’re a millennial then you’ll be able to relate to this, if you’re not then either go film a TikTok or speak about how men were men back in your day. A fascinating article on the ‘pause’ that most millennials are facing in social platforms and how Meta is failing to pick up that lost momentum!

🤓Technology & Tracking🤓

Apple may have altered Meta’s business for good with the ATT changes, but did you know that if you open a link in Instagram or Facebook and use the default browser they can capture EVERYTHING you do? Well, now you do.

Apple may have pulled a sneaky with their new ads offering, but you have to admit this is pretty genius for tracking. How do you escape the tracking as a user? Simple, open in your preferred browser rather than an in-app web view.

📱Best of the Net📱

• When your manager wants something on Teams👀

• The state of streaming🔥

• The drum duck circle🤣

• ‘Do your timesheets’😅