TWW 061

Friday 6th May

May 05, 2022

Things you may have missed🏖

Things You Should Know 👀

Pie ads at quarter time, popcorn ads during movies and memory altering substances after MAFS…Forget Linear, targeted TV ads are here. Roku’s strategic alliance with Nielsen has begun and their dynamic linear ad beta has kicked off in the States

Get ready for buzzwords…Using Advanced video advertising and automatic content recognition, Roku has launched an advanced end-to-end dynamic ad insertion solution. In short, TV ads but targeted. Saucccy!

Have you ever wondered what you’d look like in Kylie’s wedding dress & snapback look? Snapchat has you covered. Their new AR ‘dress-up’ tool takes brands product photography and transforms into AR ready assets for try-on experiences.

This is epic. Once again, Snap has knocked it out the park with another innovative product that will see retail & fashion clients flocking to experiment - making AR accessible and creating a shopping mall on your smart device. Oh, and they also launched Pixy - a personal drone camera.

Cool Stuff😎

This is not a human face. It's a MetaHuman face.

What if I told you, this wasn’t a real person? Okay, what if I told you these are the graphics we could see in console games and potentially the metaverse too. ARE YOU ENTERTAINED YET? The Unreal Engine 5 is here, and boy is it impressive.

Next gen games look increeeedible. We’ve seen sneak peeks thanks to the Matrix, but diving into features, it is mindblowing. Featuring new techniques such as enhanced path tracing, temporal super resolution, virtual shadow maps & nanite - you can now bore people at parties.

What we’ve learned📚

The cost of living is higher, inflation is on the rise, tech stocks are coming down to earth and crypto is crashing. What about the Metaverse? Oh, about that… Take a seat. It’s not looking good hun.

The Metaverse majors of Sandbox, Decentraland and Axie have seen their value decrease rapidly following fewer active users, compared to non-blockchain games/worlds. Oh and for those centralised worlds (Meta), they’re charging a fortune to creators - 47% in fact

The Nerd Corner🤓

Don’t you hate it when you’re trying to download the latest series of Derry Girls and then you get directed to Yahoo. Wait, Wut?! Yahoo is pulling a nasty on us all, with traffic seemingly coming from piracy & naughty sites.

Deepsee has noticed some ad fraud schemes, where pop unders appear for dodgy sites and then redirected to Yahoo properties. A real weird one that happens more than you think, stay woke people.