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TWW 060
Friday 8th April
Things you may have missedš
Things You Should Know š
āGareth, get the Ukulele. This song is called, no more PII.ā Oft! Now, this is a big story! The Federal Government in Australia is looking to define what counts as āpersonal informationā in what could be a hammer blow to the tech giants and consequently advertisers.
Another excellent piece from mi3. Cookie-based IDs, which yes could include Unified ID, LiveRamp IDs and it could even affect Google/Facebook customer match. Full list below:
How do we create the next dance? How can we go viral as a āTikTok made me buy it?ā Where are my media buyers at? This new feature from TikTok is a saucy one. TikTok has launched Search Ads in beta, where brands can now appear as a sponsored tile in the search function.
This new BETA could be a very powerful tool. Not only can you appear as the first search option in the discovery tab, but you will also be able to see a listing of search terms that drove clicks on your campaigns, as belowā¦
Cool Stuffš
You may know what the above logo is, if you do excellent! If you donāt, itās MetaMask a cryptocurrency wallet. And the big news? Apple Pay will soon integrate MetaMask into its payment gateway. Could this be the critical juncture where crypto makes it into the mainstream?
With 30m users (a 38% increase since 2020), this integration could have massive implications for crypto reaching the mainstream and it could even have effects on advertising. Donāt believe me? Read the next article belowā¦
What weāve learnedš
Itās on the tip of everyoneās tongue, itās the question we all keep asking. Firstly, what the f**k is web3, and for us nerds - how will it impact advertising & media? Thereās been a lot of speculation and recent shitcanning of the movement, but could it help us advertising folk?
This exhaustive article is fantastic, a must-read if youāre still perplexed by the notion of web3. It touches upon some of the key talking points for how advertising could play a role here - identity via wallets (i.e cookies), verification of delivery of ads, and of course, incentivization for watching an ad.
The Nerd Cornerš¤
Itās happening! Last week, the Google Privacy Sandbox announced that the developers globally can test Topics, FLEDGE & Attribution Reporting APIs. Very exciting to see how these trials go, interesting that theyāre rolling out all three at once.
Donāt worry as a user of Chrome, you can switch off these trials. Exciting times for advertising & measurement in the world without cookies.