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- TWW 057
TWW 057
Friday 18th March
Things you may have missed🏖
Things You Should Know 👀
So you’re telling me that Google was hurrying people to move to GA4 for a reason and not just a sales tactic? Universal Analytics is as dead as Armie Hammers's career, with the deprecation date set for July 1st, 2023.
Universal Analytics will stop collecting new data on July 1, 2023. That means you have ~15 months to prepare.
Google Analytics 4 is taking the place of Universal Analytics.
With this transition, any historical data will be removed (it seems)
Another big announcement, GA4 will no longer log or store IP addresses
We knew this was coming, but the transition feels pretty quick. The IP address no longer being stored demonstrates Google’s focus on a modeled future, similar to the move from the Last click to Data-driven attribution - it’s a HUGE move.
Now you can buy a Candace Owens or Ben Shapiro T-shirt, without leaving the app! Did someone say content fortress? Twitter is testing a shops feature, of course.
Twitter jumps on the bandwagon of other apps trying to build more commerce functionality - which captures the conversion in-app and circumvents ATT & operating systems. Let’s hope that they keep the whitelist strict, the ads are bad enough!
Cool Stuff😎
Last week we saw an incredible NFT rug-pull, one of the funniest expectations vs Reality. This week, we’ve seen BAYC creators Yuga Labs acquire CryptoPunks & MeeBits plus step into the Metaverse space PLUS launch a new token
You may think it’s a load of sh*t, but BAYC is becoming a very powerful brand and at a $5bn valuation it’s becoming an absolute force in the NFT space. It will be interesting to see how they build upon this, and what brand sponsorships/partnerships arise - I’m expecting a lot.
What we’ve learned📚
What if we create a song, then create a viral dance, WE COULD BE MILLIONAIRES. Oh look, the music industry is being challenged again as TikTok will now pay artists 100% royalties who upload directly to the app
SoundOn is a music marketing & distribution service, that looks to revolutionize the music industry by paying artists fairly. Worth noting how many artists have used TikTok as a launchpad to careers, rather than being paid peanuts by Spotify.
The Nerd Corner🤓
OI! You can’t do that, that’s my data!🎵 We do what we want, we do what we wannnnnt - no-one understands what we do, so we’ll do what we want🎵 Ad Tech good guys are being challenged on scraping sites without permission
Ad verification services such as IAS are under fire for utilising publishers’ site data to power their services, contextual targeting has been slapped down.