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TWW 056
Friday 11th March
Things you may have missed🏖
Things You Should Know 👀
We need to talk about AVOD, no, no,no. Honestly, I had five or six different headlines for this story. Disney+ announces plans to launch a cheaper ad supported tier - Media buyers everywhere rejoice as they can finally ‘put ads in Disney+ or Netflix’
Launching in the US this year and internationally in 2023, Disney+ will roll out a tiered system.
Similar to Spotify, this lower price point and the tiered system should encourage more to the service following slower growth in 2021
Advertising options are rumored to be similar to that of Hulu in the US.
Stay tuned on this one! What an absolute dream for advertisers. Imagine targeting Finding Nemo fans with aquariums, doors to Monster Inc fans and bathrobes to Star Wars fans. I’m all in!
Grandpa Joe just signed a landmark executive order which could have ripples for the Crypto world for years to come, seeing markets reacting very happily to these changes to the unregulated industry & proposals of the digital dollar.
The six priorities mentioned are;
Consumer Protection
Financial Stability
Illicit Finance
Economic Competitiveness
Financial inclusions
Innovation
The advent of the Digital dollar has many implications to the current banking system. Financial institutions logged $110bn in transaction fees in 2020, it can help the unbanked and simplify government benefits. The issues? Security, privacy, cybersecurity and of course criminal activity
What we’ve learned📚
One of the funniest stories I’ve seen in recent years. NFTs are hot property, right? Investors are jumping all over projects that demonstrate interoperability, gaming, and utility. Well, this project didn’t live up to the hype.
Users paid up to $9k for a Pixelmon, an open-world game in which players train & battle Pixelmon - sounds familiar ay? The actual art (right) looked NOTHING like what had been advertised(left), leading to some of the best memes seen in recent times.
The Nerd Corner🤓
Forget cookies, CDPs, CXPs, DMPs, UIDs, GAIDs - all of the acronyms basically - the Mindset matrix is here! And we are, erm, well, intrigued/confused…Following the acquisition of Playground, GumGum is going all-in on contextual & attention
It’s made up of Contextual understanding (i.e. site signals, not identifiers), Attention (we all know this one), and Smart ads (guessing personalization from contextual & attention signals). Very interested to see more on this one