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TWW 055
Friday 4th March
Things you may have missed🏖
Digi fashion in the Metaverse? 💩 or 🔥?
Things You Should Know 👀
There’s a real identity crisis in advertising…We may have seen the last of the IDFA & GAID, and the UID 2.0 is still struggling to get lift-off. But could the catchy EUID deliver what the other solutions couldn’t?
A lot to unpack here…First up, the IAB Tech Lab has declined to take on the administrative role for UID 2.0 due to a lack of scale.
There have previously been concerns around the ability to use an identifier in the EU due to GDPR
This comes after news that the IAB Transparency & Consent framework was found to be illegal - going against GDPR
LiveRamp & The Trade Desk are now teaming up to deliver the European Unified ID
At this point in time, it appears that TTD & LiveRamp are ramping up their efforts in the open-source open-web identifier space. Obviously, this is EU-based, but crack the code to avoid GDPR and you’re on to a winner.
Why did my digital screen time increase from 1 hour to 10 hours this month?! Get ready to ask yourself this question, as TikTok expands video length from 3 minutes to 10 minutes.
Wave goodbye to your loved ones now. TikTok has come out swinging for YouTube, going after their ad dollars after YouTube came after them with Shorts. Personally, I think TikTok has the advantage here thanks to their algorithm - one to watch!
Cool Stuff😎
The future is physical. Spotify enters the hardware market, creating a ‘Car Thing’ to presumably go after Apple with their CarPlay. Acting like a Chromecast, you can now play your favourite songs via Bluetooth
This is interesting. A Bluetooth connector is $10, a bracket to hold your phone is $5 - the Car Thing is $90. Weird flex from Spotify, interested to see if this takes off…
What we’ve learned📚
We’ve all heard about how the Metaverse will change EVERYTHING* and Roblox is one of the platforms that ALL advertisers/brands must be playing in. But, when you zoom out and think about the audience you’re reaching in these platforms - is this ethical?
A great article that poses the question of whether Roblox is where brands should be putting their money, in every channel we have safeguards for compliance - what makes this and the metaverse?