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- TWW 052
TWW 052
Friday 11th February
Things you may have missed🏖
Things You Should Know 👀
Who would’ve thought that constant PR crises, polarisation of left & right, Apple iOS changes, and shifting positioning to Meta would harm earnings?! Oh. Everyone? Cool, cool, cool. The BIGGEST story of the past week…
Meta crashed more than 22% - that’s $200bn wiped off market value, that’s the GDP of New Zealand.
Daily Active users declined by 1m users for the first time in history
Ad Sales hit by iOS privacy updates, not really surprising.
Rebranding to Meta & betting big on the metaverse lost more than $10bn
A really bad week for Meta, but Zuck is optimistic about what he’s building by all accounts. Building a metaverse empire requires capital injection and with 10,000 jobs listed in EU alone, a long-term strategy seems to be in place.
Elsewhere, Snap, Amazon & Alphabet ARE FLYING! Following the news of Meta’s downfall, Snap, Pinterest & Twitter all crashed due to worries around iOS14…Only for Snap to shoot up faster than a resident in Hamsterdam. Oh, and Amazon posted revenue of its ad business for the first time - to the tune of $31bn.
The good guys, Snap, have really delivered despite the outlook looking grim due to iOS14. But, how did they turn it around? Upper funnel, Shoppable formats, and more emphasis on AR. A very smart pivot! Amazon’s ad revenue comes predominately from sponsored product ads that come at the top of search results, hence why Apple’s privacy changes didn’t hinder them either.
Cool Stuff😎
IRL activity for VR rewards. With two surprise teams in the Superbowl, Nike has a surprise partner in EA for a very special challenge…Run 5 miles and unlock an in-game item.
To celebrate the Bengals vs Rams, Nike is promoting healthy IRL living for virtual rewards in Madden NFL 22. Those runners that complete the 5-mile run will unlock an enhanced player item and an achievement badge. A glimpse into the future?
What we’ve learned📚
A BIG story here in Straya. Following the announcements of Seven, Nine & 10 combining forces with OzTam to build a universal ID for CTV that would handle frequency & reach, Google has responded in a timely fashion…
Alright, let’s dive in shall we?
Seven, Nine & Ten are building a BVOD marketplace along with OzTam
This will enable advertisers to share a single view of the audience cross-network
The issue? The dominant SSP is Google Ads Manager, which refuses to implement external IDs
Google has posted an update on CTV frequency management in DV360
This will enable advertisers to set a frequency cap across YouTube and CTV apps, with new reporting features such as cross-channel quantification.
Oh, and it uses the Google ID OF COURSE.
The Nerd Corner🤓
You’ve may remember such Privacy hits like ATT, AEM, CAPI, and the recent classic TAPI. But buckle up, Mozilla and Meta have proposed a new privacy-preserving attribution for advertising…IPA - Interoperable Private Attribution
Who’s crystal ball foretold this? It’s getting harder and harder to keep up with all of these new proposed frameworks, and once again, it looks like the summary here is; the future is aggregated & modeled.