TWW 051

Friday 4th February

February 03, 2022

Things you may have missed🏖

Things You Should Know 👀

“Hey guys, welcome to my world. Swipe up to my new catalog-powered AR shopping lens, and buy all of the latest Weekly Widget apparel.” Snap knocks it out of the park with their new AR shoppable lenses, providing a real-world experience on their device. Give it time, you’ll be wearing ‘Widget blue’ lipstick #Ichiban


Snap has been beta-testing the new AR lens with a handful of brands, with some insane results. Ulta reported $6m in incremental purchases and 30m product try ons
An incredible product for beauty, fashion, and when it’s ready, wearables.

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New York Times has purchased everyone’s favorite time-waster and looks like in time, it will be behind a paywordle
I look forward to telling anyone who’ll listen that I preferred Wordle when it was indie.

The word game that the creator made for his wife has been sold to news giant NYT, for a low seven figures. Call me pessimistic, but even keeping this free kills the magic of the game and I look forward to receiving client briefs asking to advertise on Wordle. BUT, you can right-click to save the whole game

Cool Stuff😎

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MORE AR wizardry! Pinterest is expanding its Augmented reality utilization, allowing consumers to preview desired furniture straight from the app. “Try on for home decor” is the next advancement from Pinterest with stores like West Elm & Walmart signing up.

In their announcement post, they’ve said you’ll be able to use the Lens camera to try out over 80,000 pieces of furniture from “shoppable Pins.” Another great application of AR technology, dare I say that it’s becoming usable finally?

What we’ve learned📚

Ruh-roh, it’s all coming home to roost for Spotify and the debate around content moderation has risen to the surface once more. If you’ve been following the news, you’ll be more than up to date but here’s a breakdown.

  • Joe Rogan has continued to have controversial, against the grain guests on his podcasts with soundbites going viral

  • Neil Young gave an ultimatum to Spotify, he would take his music down if the covid misinformation continued.

  • Young, Joni Mitchel & other artists pulled their catalog which led to Spotify labeling content with advisories

  • Rogan apologized for the fiasco and has suggested ‘getting experts with differing opinions after the controversial ones’

A really interesting story that’s been evolving daily. Once again demonstrates that owning content can cause a lot of headaches with moderation, it’s not the first or the last and like every new business model it’s going to evolve. It will be interesting to see how brands act on this news too


The Nerd CornerđŸ€“

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After dropping their eagerly awaited first mixtape ‘Topics’, Google returns with news of their LP ‘Fledge’ and future classic ‘Core Attribution’. A complicated journey that lives on desktop only with multi-seller accounts and more jargon than you can shake a stick at

First up, what does it all mean?!

  • FLEDGE = “First locally-executed decision over groups experiment”

  • The Privacy sandbox answer to retargeting without third party tracking

  • Core Attribution API = attribution reporting for view-through & click-through conversions

  • So simply put - Topics = Targeting / FLEDGE = Retargeting/ CAA = Measurement

Best of the NetđŸ“±