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TWW 048
Friday 14th January
Things you may have missed🏖
Things You Should Know 👀
Another year, another catchy acronym from Meta. Outcome-Driven Ad Experiences are a fancy way of saying - ‘hey, the objectives we previously had were excessive and iOS14 kneecapped us’
From 11 to 6, similar to Arsenal climbing the prem. This change aims to simplify a ‘fragmented, difficult to use, and complex’ ads ecosystem.
“Whoah, that’s crazy! Ever tried DMT?” - CLICK HERE TO BUY DMT FROM DMT.COM.AU/ROGAN. Spotify brings in the new year with a new ad format across Podcasts, Call to Action Cards.
A nice addition to Podcast audio ads making your dollars work harder, as the brand sponsoring the podcast can now pop up allowing the user to come back to the ad when they’re browsing at a later date.
Cool Stuff😎
TikTok is cooking up a storm in the kitchen! Bringing its viral food videos such as baked feta pasta into meals you can order from their ghost kitchens, only in the US for now but damn i’m drooling.
A great initiative to monetize influence beyond advertising. I’ll be keeping a close eye on this one, has to be better than ordering a ripper roll for the 4th time this week…
What we’ve learned📚
Google has finally been dethroned as the most popular domain, by the giant killer and your kid sister’s favorite app - TikTok. Look at that chart! Similar to Arsenal this year I reckon…
Some other gems from the CloudFlare review - Netflix surpasses Amazon at Christmas time, Facebook has fallen to third in the Social media ranking and Whatsapp remains the most popular chat app.
If you can’t beat them, join them. Gamestop - the famous meme stock that rocketed in 2021 thanks to r/wallstreetbets is planning to focus on NFTs & crypto to turn a profit.
A very interesting pivot from the struggling retailer. With all the buzz around web3 and the affinity for meme stocks & crypto, it’s a pretty smart bet - keep an eye on this one.
The Nerd Corner🤓
On Xmas day(!!!) Apple released a white paper about the iCloud Private Relay - you know, the new service which obfuscates IP addresses and any change of fingerprinting. More fun for marketers in 2022🙈
What’s more interesting here, is that T-Mobile is reportedly blocking iPhone users from enabling this. I wonder how many more carriers will interfere to gobble up that juicy data!