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- TWW 045
TWW 045
Friday 3rd December
Things you may have missed🏖
Things You Should Know 👀
Some say it’s virtue signaling. Some may say it’s a sign of the times. ThinkTV would applaud. Zuckerberg would say they’re making a huge mistake. Lush are switching off social, exiting Facebook, Insta, Snap & TikTok.
That’s right, Lush have deactivated all social media as the ‘effects it has on consumers’ mental health is being ignored by certain platforms, and until changes are made, the company won’t participate’
“What alt-ID do you use? Ewww, ID5?! Really? Gross.” Just like choosing your favourite vaccine brand, choosing your favourite ID will be a ‘thing’ so get ready for super tedious meetings discussing how these work better than the others.
A great deep dive from mi-3 on the future of cookie replacements/ ID solutions. Personally, my money is on Unified ID 2.0, such a solid initiative but hey, the ACCC could ruin everything.
Cool Stuff😎
“Hey Google, play that song from Narco’s that slaps.” Playing Narcos Mexico playlist from Spotify…A match made in heaven, this partnership between Netflix & Spotify puts your favourite shows soundtracks in a bespoke hub.
It also has podcasts tied to your favorite shows. Admit it, you’re going to listen to the Squid game song now, aren’t you…
What we’ve learned📚
Have you started to see emojis in people’s Twitter names following the same formula of ( , )? Well, welcome to the new age of name tagging, an important new movement to demonstrate your ideology & membership in web3.
Remember It is what it is? A ruse that fooled VC’s to invest in a nonsensical social network that didn’t exist? These new name tags follow a similar formula but demonstrate belonging to a DAO or NFT group
The Nerd Corner🤓
Let’s get contextual! The Guardian has jumped on a new machine learning model partnering with Google to deliver contextually relevant ads, rather than relying on those pesky identifiers
A smart move tbh. However, by not backing an identifier will they suffer later down the track? It’s a tough one, but for now it’s a smart move to appease agencies & advertisers.