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- TWW 042
TWW 042
Friday 12th November
Things you may have missed🏖
Things You Should Know 👀
“Can you share your PPID, please? My what?!” Google has rolled out new ways for publishers to activate first-party data, leveraging Publisher-provided identifiers as we get ever closer to cookiegeddon.
Publisher Provided Identifiers are pseudonymized first-party identifiers, created & controlled by publishers. Allowing advertisers to buy audiences of value that aren’t cookie-based and can escape the Apple constraints of IDFA & IDFV. More detail here
Don’t call this a comeback! Perennial good guys, Meta is pulling back from Face recognition. Great news if 90% of your photos are from drunken university times.
A whopping one-third of Facebook users opted in for facial recognition, that’s a billion profiles. This policy backflip aligns nicely with their new friendly rebrand, perfect timing for future investigations into their wrongdoings.
Cool Stuff😎
Imagine Kramer, Tony Soprano, Stringer Bell & Walter White appearing in Central Perk in an episode of Friends…This is what Arcane has done, as characters from the new Netflix TV show appear in PUBG and Fortnite.
This is massive! League of Legends is a monster by itself, and with its new TV show, they’re sharing IP across two of the most popular games - completely unheard of, especially as they’re all competitors!
What we’ve learned📚
“Hi all! Just going to lock in some time before our meeting later.” Thinking that you have more meetings now, more than ever? Well, you’d be correct! Since the pandemic, meetings have swelled to 21.5 hours a week.
According to smart calendar Reclaim.ai, we’ve seen a 500% increase from February 2020. Fascinating to see where we go once we’re in COVID normal territory and the balance of online vs IRL.
Amazon has unboxed the next truly shoppable TV ad. The race is definitely on, and being the eComm giant, they look to be in pole position to make this long-desired dream, a reality.
However, as with every upfront or big advertiser event, there’s a catch…It is currently being tested across IMDB TV and will likely roll out to Amazon devices, can it have mass adoption? Can’t imagine it being a strong proposition in Aus currently either.
The Nerd Corner🤓
Irony. Noun. ‘The expression of one's meaning by using language that normally signifies the opposite.’ This is the news that IAB Europe has infringed the GDPR and its consent pop-ups are deemed unlawful
Featuring across 80% of European websites and apps, the transparency and control framework has been found illegal - spamming people daily and harvesting data. Australian lawmakers, are you paying attention?