TWW 041

Friday 5th November

November 04, 2021

Things you may have missed🏖

Things You Should Know 👀

Bar chart of $bn showing Expected Q3 and Q4 2021 revenue

Crikey, Big Tech is bleeding out. Well, not really, but now all earnings have been published, the true impact of ATT is devastatingly clear - we do not want to be tracked and Apple has pulled an almighty sneaky with their new ad network.

Apple’s decision to deliver privacy to all consumers in their ecosystem has cost Snap, FB, Twitter & YouTube $10bn roughly, as their advertising businesses were shaken by the new rules.

All together now! Everything is shoppable. Pinterest jumps on the live shopping bandwagon, as more Gen Z discovers QVC, with brands like Patagonia & All Birds opting into this new e-commerce trend.

Pinterest’s journey from inspo-app into becoming a one-stop-shop has been fascinating. I wonder if there will be a channel that sells those scissors that can cut through coins?

Cool Stuff😎

Got Zoom fatigue? Tired of looking at yourself? What about using an avatar whilst you take a 20-minute power nap or experience a meeting virtually? Welcome to the Microsoft Metaverse 365.

You can now use Powerpoint in the Metaverse! I’m sure that’s just what we need, virtual presentations with avatars…My computer can barely keep up with the computing power required for Teams currently, sounds like a 787 taking off! Jokes aside, I like this update for Teams not convinced Microsoft understand the term though…

What we’ve learned📚

Something, something, Metaverse. Now that the dust has settled, the hype continues to mount for Metaverse - but what are the downfalls for this utopia? Well, for one, Sci-fi authors always depict it to be a dystopia.

I’m a Metaverse Maxi, but like with everything in life we need balance, this article from Ian Bogost takes a contrarian view deeming it a “black hole of consumption” and views CEOs jumping into this tech as something more cynical…

FIGGGHT! YouTube & Analytic Partners call BS on TV backed Premium Content Alliance, to demonstrate that YouTube had 89% higher ROI than TV & 85% than BVOD.

Grab your popcorn, this slanging match is heating up! The heavyweights are battling for share, as funded studies show that their funders are more impactful, who would’ve thought?! Oh, and YouTube doubles down on CTV.

The Nerd Corner🤓

FLOC has been hit with privacy issues, sizing concerns, and a general misunderstanding of its potential. But hold on, what about FLoC 2.0? Here’s some speculation on what the future could hold.

A great piece from Paul Bannister - one to follow for all things FLoC & other bird acronyms- as he dives into what Google might do in 2022 for the next iteration.