TWW 039

Friday 22nd October

October 21, 2021

Things you may have missed🏖

Things You Should Know 👀

Well, who saw this coming?! Apple’s ad business has grown dramatically since App Tracking Transparency kicked in, flooring Facebook. Although let’s not get too over our head yet, worth noting that this is mobile app focused - not web.

But it raises a good question. Do we need to start factoring Apple search ads into plans? Poor old Bing ay? Can’t catch a break.

Now, when I say 'Hello, Mr. Thompson' and press down on your foot, you smile and nod: TheSimpsons

So when I say ‘Hello, Metaverse and press down on your foot, you smile and nod. Okay, Facebook?’. This is the news that Facebook is rumoured to be changing the company name, not the platform, the company.

Don’t worry, Facebook isn’t going anywhere, so reassure your aunties…Fresh off the news that Zuck is hiring 10,000 more employees to work on the metaverse in Europe. Have to give him props, this is pretty smart - distance yourself from the controversies of Facebook, very Google→Alphabet.

Cool Stuff😎

Dune tell me they’ve done it again?! Upcoming epic Dune has dropped in its main characters into Fortnite. With 92% of households having at least 1 device to play video games, these crossover events really make sense

Fully expect this to become a common feature in games. The possibilities are endless! Fast & Furious in Gran Turismo, The Sopranos in GTA, 1984 in Facebook games.

What about flipping the script? How about a TV series that takes place in a gaming universe and is co-streamed in Twitch & Netflix? Another perfect combination and illustrates Netflix’s strategy for the years to come.

League of Legends is huuuuuge on Twitch, so only makes sense to co-stream this and capitalise on the fandoms here. Hopefully, it’s better than the game/film adaptations we’ve had recently…

What we’ve learned📚

Magnifying Glass GIF - Magnifying Glass Inspection - Discover & Share GIFs

Okay attention, take a seat. We want to hear about Share of Search again, please! This new study from Vizer & IPA shines more light on SOS as a metric to understand market share.

The latest research, soon to be available, shows the metric is dynamic, so when SOS changes, so too does share of the market. One to trial, if you haven’t already but DYOR

OH YOU DIDN'T KNOW? - road dogg | Meme Generator

Did you know the average age of a gamer is 35 in Australia? Or that 46% of gamers are female in Australia? The Digital Australia 2022 Connected by Games report is here, and a must-read to understand the state of the nation.

Personally I just really love the illustrations, I’ll definitely be knicking these to add to my slides. Always good to reshare articles like this though, there are still barriers to the advertising supply chain but initiatives like ads.txt, ad. cert & companies like Alkimi look to change this.

The Nerd Corner🤓

Australia. We may deny climate change, but boy, we do not deny advertisers a cheap cost per completion! Viewability is pretty neat here too, want to find out more? IAS H1 Global report can be downloaded here

Always a riveting read. This report is a must-have for landscape & state of play decks! Sign up, download & bask in the glory of Australia’s ad viewability