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TWW 036
Friday 1st October
Things you may have missed🏖
Things You Should Know 👀
Need some bedtime reading? Well the ACCC has released its report into the Ad-Tech supply chain and it is a BELTER. The report estimates that 90% of impressions passed through at least one Google service in 2020.
I think we all knew of Google’s dominance in this space. Hell, they bought Doubleclick, Admob and YouTube in a space of 3 years and don’t allow anyone outside of Google to buy YouTube inventory. Keep an eye on this one…
Good night sweet prince! The days of assigning credit to Google Ads for EVERYTHING are over, as they change their default conversion model to data-driven attribution. The future is modelled, old man.
One to keep an eye on, maybe you’ll start seeing more accurate attribution in platform. MAYBE print isn’t dead and has been doing the heavy lifting all these years…
Cool Stuff😎
Get used to seeing Mr. Goxx. This hamster has been outperforming Warren Buffet & the S&P 500, with his crypto trading sessions in his hutch becoming a viral phenomenon!
A spin of his wheel to select what to buy, and then entering his tunnel to confirm the buy has sent Mr. Goxx to the moon. Once again proving that it’s all luck…
What we’ve learned📚
Now, this is wild! Virtual influencers or ‘Metahumans’ continue to encourage engagement in China. AYAYI, was announced as digital creative director of Tmall Super Brand Day.
AYAYI attended multiple events in the metaverse and has been running a lottery for NFT mooncakes. Jeez, I hope this doesn’t catch on, virtual influencers are coming for your jobs!
Some more wild news, this time a demonstration of NFTs utility and the story of Spottie. A rapper who’s using his EXTREMELY VALUABLE crypto punk NFT as his avatar to relaunch his music career.
Spottie made $190k in 60s and launched a single that aught the imagination of rabid communities. A very interesting case study of the Metaverse and NFTs demonstrating utility as well as identity. I mean it’s not going to work for everyone, but a good read!
The Nerd Corner🤓
Facebook F’d up. Again. What is their PR team fighting with this time? It appears that they’ve underreported iOS web conversions by approximately 15%. Really acing the “helping small businesses” narrative
Obviously, it’s not a simple problem to fix, adapting the ATT model from Apple has been a royal pain for all advertisers & Facebook - there were bound to be slight issues.