TWW 035

Things you may have missed🏖

• Audius, a new music platform backed by Katy Perry & Nas🎵

• Disney lists Winnie The Pooh’s house on Airbnb🍯

• Facebook glasses hit a snag🕶

• Get paid for your photos? 🤔

• Introducing Finfluencers🤣

• Discord valued at $15bn 🏧

Things You Should Know 👀

“Oh no, not another one. Can someone go get Mark from the Metaverse please?!”Sheesh, this is bad. The Facebook Files from WSJ has so many different elements that we need to cover them all…

1. Are you a celeb or VIP? Ah don’t worry, rules don’t apply to you.👑

2. Facebook knows that Instagram is toxic for Teens. Sigh.🤦‍♀️

3. Facebook tried to make it a healthier place, it got angrier.😡

4. Employees flagged devious uses of the platform, it was ignored.😒

5. Trying to help vaccinations backfired, as the tools Facebook created hindered their efforts.💉

No amount of PR can save this. Facebook knows the platform is dangerous, and like Marc Benioff from Salesforce once stated, social media companies are as bad for us as cigarette companies.

OH GOD, it’s actually happened. It’s here! iOS15 has dropped and with it comes lots of tracking prevention & privacy settings which could cause a lot of advertisers headaches.

This has been covered off many times in the Widget, but now live, it will be fascinating to see how this will affect advertisers and brands alike - keep an eye on this one for opt-in rates.

Cool Stuff😎

High fashion daaaarling! Balenciaga becomes the latest brand to floss/tap into 2.7bn gamers worldwide via Fortnite, with four skins, accessories, and a store in-game.

ANOTHER ONE. Turns out that gaming is a pretty crucial environment to reach those cable cutters and Gen Z TikTokers, the fashion is horrible but activation is * chefs kiss *

What we’ve learned📚

“The future is wallets! Eh? As in the leather coin purse I have?.” Such an excellent read (or listen via Spotify) on the future of the internet, and how Web3 is being built but requires a dummy-proof interface to get mass adoption.

A long read, but worthwhile I promise. Web3 wallets like Metamask or Phantom could even be the cure for cookies/identities. Dream big.

A Utopia of creativity, where you have access to the greatest minds… introducing the notion of Decentralised Autonomous Organisations.

A long read, but a fascinating insight into a Soho House-esque membership, a gated community, and perhaps a look into the future of work? I said perhaps.

The Nerd Corner🤓

Infrastructure in Ad Tech. One of the best & most concise explanations I’ve seen on the bloat in Ad Tech and a company that has a very promising solution via Blockchain technology

I’d advise anyone just getting started in the industry, or trying to figure out what Ad Tech supply chain looks like to watch this video. Keep an eye on Alkimi, looks very exciting

Best of the Net📱

• If this happened more often, i’d watch cricket🏏

• Nuclear, it’s pronounced Nuclear🤣

• More Gladys bashing🙈

• SO MUCH TALENT🤯

• This nan is so sweet💕