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- TWW 034
TWW 034
Friday 17th September
Things you may have missed🏖
Things You Should Know 👀
Times are a-changing! Epic & Apple both lose, but the real winners are App developers who can now capture in-app purchases without the steep fee - did someone say an entry point for crypto?
Despite rejecting most of Epic’s cases, Apple can no longer stop developers from linking to alternative payments from inside their apps. Big news! I look forward to paying for skins with Dogecoin soon
Oh god, it’s happening…Brands are now liable for Karen. The Australian High Court has ruled that publishers and brands are liable for comments made on public Facebook posts…
Ooooft! Another biggy. Third-party comments could put brands & publishers alike in hot water, block comments immediately! No community participation is worth poking the Karens!
Cool Stuff😎
We all have bucketloads of spare time now and we’ve pretty much completed all streaming services, what should we do? Get fit? Learn a language? Orrrrr…What about playing a game for crypto rewards?
Axie Infinity has skyrocketed recently as second waves strike multiple countries. It’s not cheap to get started, but once you’re in it’s highly addictive - just ask the 1 million active users.
Facebook & Ray-Ban partner up for wearable tech. Safe to say we are all conflicted with this. They look cool, the tech is cool, they’re interoperable (work with Snap & TikTok) but at what cost?! AT WHAT COST!?
Positive - when we go back to ‘normal’ at concerts there won’t be millions of phones in the air and the tech is pretty cool. But, it’s Facebook, their rep is forever tarnished due to data harvesting.
What we’ve learned📚
It’s not all cat videos, synchronized dancing, and terrible actors who somehow score Netflix lead roles…TikTok surpasses YouTube in the UK & US for average time spent in-app per user
YouTube is still number 1 for total time spent. But, it appears that more people are getting lost in TikTok rabbit holes than on YouTube…Could the tide be turning?
The Nerd Corner🤓
“You won’t believe what they look like now”…A long read from business bros Morning Brew, but a great read on the cockroach of the advertising world - those lightboxes full of clickbait.
It really gets my goat when I see advertisers or brands opting in to run this utter trash, a real plague to the ad world. Nonetheless, a great write-up covering all aspects & angles.