TWW 032

Friday 3rd September

Things you may have missedšŸ–

Things You Should Know šŸ‘€

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The game appears in-feed like a TV show slate, then you have to download the game via the app store and log in with Netflix credentials. Doesn’t feel very innovative, yet.

Ad spend on digital is increasingly on brand awareness

ā€œWhat do you mean no one wants to sponsor season 13 of The Bachelor anymore? It’s prime-time viewing!.ā€I’m being facetious obviously, everyone watches it🤄. How about that digital surge though ay? Whack out the dinner mint CPMs.

CPMs up 40% on Facebook and CPCs up 48% according to some industries. Kinda begs the question, why are we all targeting boomers? Apart from wishing happy birthday to someone you went to Uni with, they’re the only users, right?

Cool StuffšŸ˜Ž

What dog breed is that? What plant is that? What brand is that T-shirt? A very cool feature that looks far advanced than Google & Pinterest.

What we’ve learnedšŸ“š

If you missed my journey into NFTs earlier this week, no fear, catch up here. Read how seemingly one-dimensional JPEGs are built upon frenzied communities, all whilst supporting artists & owning awesome pieces of art.

ā€˜I believe Mark Zuckerberg’s passion for the metaverse stems from a desire to exit this one.’ Prof Galloway does it again with this excellent piece on the Metaverse and Facebook’s refusal to face reality.

An excellent article that makes a very hot topic palatable and more of an insight into what Zuck is focusing on and why.

The Nerd CorneršŸ¤“

Kinda scary how advanced AI has become in recent years. This new language model can look at words in context and in the future could understand video, audio, images, and text.

Best of the NetšŸ“±