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TWW 031
Friday 27th August
Things you may have missed🏖
TIL how media agencies got their name🤯(link didn’t work last week)
Things You Should Know 👀
“Hey legends, swipe up to buy my new brand of laxative tea! What do you mean they can’t swipe up anymore?! What do I say at the end of my videos now!?” Instagram to retire the swipe up. RIP.
Dark times for 1-dimensional influencers everywhere, as Instagram will retire the swipe up and move to link stickers - interesting to see how this affects performance with this new CX.
Another day, another content fortress. TikTok partners with Shopify to bolster its shopping tab, and who better to partner with than Rob Kardashian’s half-sister?
All very familiar isn’t it? Like an 8:30am notification that cases are going up and Gladys stating their lockdown is the harshest we’ve ever seen…Interesting though, as most big tech players are trying to ensure you do not leave the app.
Cool Stuff😎
One of my favourite things to stare at, google the technologies involved and then get utterly embarrassed by how hyped I was at creating a dashboard. The future is awesome.
Some highlights. Quantum Based ML - read more on quantum computing, it’s mindblowing. AI and it’s impact on coding. NFTs are all the hype currently, but tonnes of potential for brands IMO. What’s your favourite?
What we’ve learned📚
Just like riding a bike. I’m just going to get on the saddle and talk about iOS14 once again, it’s been a while! Some great research from Pubmatic on the impact of Apple’s ATT on buyers & publishers
Bid requests for iOS14.5 are 45% less likely to have an IDFA than older versions of the OS. With advertisers paying 2.4x more for users who are opted in.
Can’t wait to cry in virtual conference rooms. Zuck has gone big on his idea for a workiverse (made that up) or as he puts it “an embodied internet” and well, it’s interesting.
Mark Ritson said they suck ass, and well, it’s kinda hard to see mass adoption of this. Maybe the time is right, maybe people would be happier to sit with their avatars than be in-person. One to keep an eye on…
The Nerd Corner🤓
With all the bad in the world currently; COVID, Arsenal & Murdoch media. Who would’ve thought that Facebook, yes Facebook, is looking to help marketers with open-source Marketing mix modeling?
Privacy and limitations on data, has seen more marketers look to MMM over attribution models and Facebook being the good samaritans that they are, have launched Project Robyn.
“STOP LOOKING AT ME SWAN.” No, Billy, this is different. Secure Web Addressability Network is another bird acronym proposed to improve people’s privacy.
Seriously, what is with all these AdTech people and their ornithology hobbies? Anyway, SWAN uses pseudo-anonymous identifiers to protect privacy and enable businesses to comply with GDPR.