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- TWW 030
TWW 030
Friday 20th August
Things you may have missed🏖
Things You Should Know 👀
Facebook is turning up the dial on privacy…no, really! This fresh approach is placing more value on user privacy, with a similar focus as Google - personalized ads but NOT an individual level.
Can’t wait for the bird acronym they come up with! My money is on Pelican, Budgie or the cassowary - something dangerous.
Oh for FLoC sake. Could the Federated learning of cohorts targeting technique be dead on arrival? It seems that Google has admitted that it could have privacy issues, as, all together now…If it doesn’t use cookies, it’s most likely just fingerprinting.
Google could be abandoning ship altogether and focus on a far less appealing & useful? topic-based approach. Interesting times, as it seems that the post-cookie world is far more complicated than first thought…
Cool Stuff😎
Run out of things to watch? Same. What about going to Nestflix to watch fake TV shows that feature in real TV shows & films? Tune into such classics as Simple Jack, The Rural Juror, or Threat Level Midnight
How bored are you with the pandemic? Oh you know, just created an utterly pointless yet satisfying streaming service. Excellent work, internet.
Don’t say it, don’t say it, don’t say it…M-m-m-Metaverse baby! Free Guy, the film about a sentient being in a computer game has created a Fornite skin, a perfect fit.
Looking to spruce up your media plans? What about paid Fornite skin? I’ve tried many a time but never heard back, in-game sponsorships & skins - the next big fad?
What we’ve learned📚
*Gulp* Peak TV is struggling. There’s a new player in town, and releasing episodes weekly is building more traction, memorability, and new users for streaming services.
And the big streaming players in the US are looking at new ways to incorporate advertising with new opportunities from HBO Max to make content with the characters - smart.
The Nerd Corner🤓
Just as you were thinking the world couldn’t get any more cursed…The world’s largest Adblocker launches a Demand Side Platform - but hey, good news for us right?
Is anybody else getting Harvey Norman taking $22m in Jobkeeper and turning a profit vibes? Not sure how this will stand up with privacy standards tbh.
Ooft, this is a biggy. A CTV fraud scheme where 10k infected devices generated 300m ad requests - at a $20 CPM that’s $6m 😮