TWW 027

Things you may have missed🏖

• 3D Bitmojis. Coming to passive-aggressive emails soon! 👀

• TikTok launches Spark ads - good news for influencers🎇

• Fortnite acquires Sketchfab, growing their metaverse🌍

• Want to learn how UID works? It’s a lot to take in🤯

• Zoom drops $14.7b on a call center?📞

• Bird or AdTech acronym?🤣

Things You Should Know 👀

Daaaamn Evan. Snap is en Fuego! A 23% growth of monthly active users and currently on a shopping spree to add more capabilities for shopping, AR & commerce. Twitter also en fuego!

The future is bright for Snap. And with plenty more potential to grow, could Snap also launch into a metaverse? It’s in pole position with its camera, AR, and dare I say it, spectacles?

Just like the Undertaker rising from the ring after a death-defying move, Nielsen is back on its feet and has a solution for cookieless measurement, via a complex workaround that involves machine learning or, just look at the meme…

To be perfectly honest, I just wanted to use this meme. Nielsen has had a torrid couple of years with delays, new UX that is grotesque to use, and cookies phasing out. Could the tide be turning? Well until Apple releases something else.

Cool Stuff😎

If somehow you’ve avoided Seven’s two-year roadshow, then you may not be aware that the Olympics are currently happening. And to celebrate this, Google has launched a very addictive doodle game.

If you have 5 mins to spare, I highly advise having a quick go on this game and then watch at least 4 hours fly past!

One thing that advertisers love? No, not free lunches - well okay, yes. Stunts! Netflix gives us the heebie-jeebies with an activation for a new Horror series

A box that must be ticked if you launch a Horror film or series, a creepy real-life activation that is filmed like a 00’s episode of Punk’d.

What we’ve learned📚

Death, Taxes, and fantastic research by Binet & Field - you can set your watch by it. This time, the dynamic duo is back with Share of Search as an advertising metric. Open Google Trends, get the spreadsheet ready, it’s time to crunch more numbers!

30 mins and very data/graph heavy, but some very interesting insights - even some causality! You’ll require riches of client data, still, it’s something to bookmark if you are curious about SOV & SOM.

Nope, still not sorry for harvesting data, Q Anon, vaccine hesitancy, etc…Facebook has set its sights on the Metaverse, which is a HUGE statement of intent.

NFTs, Virtual clothing lines, VR, Roblox, and now Facebook. A company as big as Facebook with its billions of users could be one of the leaders in making the Metaverse really take off.

The Nerd Corner🤓

Be careful not to let your domain expire, especially if you are embedded into multiple publishers’ sites. Case in point, Vidme was bought by a porn site and you know the rest…

Did you answer with; there was then porn all over the internet on reputable sites? Well, you’d be correct. This little gem popped up last week, and teaches an important lesson - research everything, do your due diligence site owners.

🎵It’s so haAaAaRdddd, to say goodbye, to VPAID🎵 I’m not sure how many times I’ve read that it’s being retired, but now it looks as though the Video Player Ad interface’s time is up.

Citing security and buffering issues (meaning publishers don’t get paid if the ad doesn’t load), the future looks more towards Open Measurement.

Best of the Net📱

• The opening ceremony was weird🤣

• This is awesome 💕

• Good bants👏

• Crabcopter🚁