TWW 026

Things you may have missed🏖

• YouTube launches Shorts - because originality is dead 🤦‍♀️

• Discord acquires AI anti-harassment company. Smart.👌

• Deepfaked voices. This film looks awesome though🎙

• 4 day work week leads to more productivity 👀

• Mediaocean to acquire Flashtalking🏧

• Apple Pay - later. Obviously 🤑

• THE RETURN OF CLIPPY🍾

• Fleets, we hardly used thee☠

Things You Should Know 👀

Possibly the most explosive article you’ll read this year. Once again it seems that our phantom limbs (phones) are not as safe as we once thought they were…Pegasus, the spyware you didn’t want to know about.

This spyware is so advanced that it can monitor everything you do even when you don’t provide access. Including using your camera, tracking your every move, and seeing every correspondence. Something that sci-fi prophesizes about, but now a reality!

Possibly the most ridiculous stat you’ll see this year. 12 people are responsible for 65% of the anti-vaccine content, and guess where? That’s correct. Facebook! And old mate Biden is saying they're killing people.

Many questions are raised here. How/why hasn’t Facebook taken action against these people yet? Goes against the narrative that they’ve been pulling down disinformation.

Cool Stuff😎

“MARK, I’ve got the best idea. No seriously! What if we put a game within an ad break to get that hard-to-reach audience with their second screen??! It’s genius.” Call me cynical, but… is it?

One hauntingly obvious flaw. Targeting 25-45-year-olds? The same under 40 audiences with only 5% watch TV daily in the Mi-3 article? The creativity behind this is great and I’ll be very intrigued to see the take-up, always happy to be wrong.

Netflix to move into gaming??! Launching gaming as part of the streaming service next year. As surprising as Victoria going into lockdown after our noisy neighbors royally cook an outbreak.

This has been spoken about a lot, it seems like it’s finally gathering pace shooting up the stock price. I wonder how long before they create a VR game of that shower scene…you know the one, you perv.

What we’ve learned📚

OMG BABE, JUST DUMP YOUR PHOTOS. CURATION WAS SO LIKE 2020. Well apparently, this is a thing now. Fed up of curating, editing, and manipulating our lives, we are now in the age of Photo dumps.

An interesting social phenomenon this one. You can guarantee that people will continue to curate and ensure that level of perfectionism remains, but refreshing to see people stop caring and showing how they live.

Sir, sir! Excuse me do you have time to speak about the multiverse? With the news that Virgil Abloh believes the ‘real world is a part-time multiverse’, more and more investment is tipping into this space.

A deep dive on what the Multiverse is, where it’s going and what to watch. One to read up on, especially as more and more brands dive into this space.

The Nerd Corner🤓

Clean…Rooms… what are they good for? Analyzing, Activating, and comparing anonymized data sets in a privacy-compliant manner. Say it again!

They’re the lyrics, right? An awesome and informative piece from Andy Oakes, a very important topic expertly explained.

“Solimar…” wait, once more. “Solimar…” well, at least it’s better than Amobee. The Trade Desk’s new platform challenges the big dogs and promises first-party targeting across the open web. Sign me up!

That‘s right you can upload/sync your first-party audiences to buy against across the open web, as they once again go hard on the unified id 2.0.

Best of the Net📱

• Ludicrous Tekkers💣

• How. Just how! 🤯

• Caught out!🤣

• Spot on! 🙌