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TWW 024
Friday 2nd July
Things you may have missed🏖
Things You Should Know 👀
Crikey, the news on Friday was big. Public Ad Tech companies saw double-digit increases, marketers briefed a sigh of relief and the sun came out in Melbourne. Oh, and Google is also facing an antitrust probe in the EU - it’s almost as if this all aligns…
One of these is a lie. Interesting to see that many saw FLoC as not ready, privacy concern and were expecting Google to mess this up, for once. Obviously, a moving story, that I’ll keep you up to date with! Credit to Ari Paparo for the meme.
In a shocking turn of events, TikTok - the Chinese-owned social media app - is under tight control from Bytedance. Raising questions about cybersecurity and data governance, especially alongside these recent changes…In other news, bears poop in the woods.
Well, who saw this coming ay? Bit of a no-brainer article, but more of a one to watch - will the US tighten security and try spin-off TikTok? Could Australia block the app in order to export Barossa Shiraz again?
Cool Stuff😎
Nvidia has created an AI to let you make video calls looking your best, even when you’re looking your worst. Just in time, ay Syd & Brissie?
Hungover from drinking wine on a Tuesday? Have no fear, just upload a photo of you in a suit looking sharp and the AI will map your facial movements to the reference image.
COVID Vaccination cards to roll out immediately on Android phones in the US. Look forward to political red tape, terrible comms, and infighting between States in Australia. Coming 2024.
What a bloody mess ay? Back to this though. Interesting to see Big Tech weighing in, airlines and tourism bodies will be delighted I’m sure.
What we’ve learned📚
2 hours a day watching TV, 11 minutes of ads and 3 minutes spent looking at ads. People spend 1% of their time watching ads… Another Attention study, a topic that’s really gaining traction.
UK based study. When Attention becomes a tangible metric to measure, it’s sure to flip the industry on its head.
17 Reasons why Listicles are the pits of content, and how Buzzfeed turned it all around to become a profitable, reputable company!
An interesting change of pace for Buzzfeed, as it vacuums up more companies with a $300m acquisition of Complex Networks and then proposing to go public for a $1.5bn valuation
The Nerd Corner🤓
ANOTHER ONE. Brave is the next browser to add a search engine to its arsenal. A private and transparent alternative to old m8 Google!
With a huge slice of pie ready for the taking, competitors are lining up to provide privacy safe alternatives. Big fan of Brave, interesting to see if their algorithm will be as effective