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- TWW 018
TWW 018
Friday 21st May
Things you may have missedđ
Things You Should Know đ

After seemingly months of calling it, Twitter looks to launch Twitter Blue - their $3 subscription service. Which requires identity verification and the ability to edit tweets.
The identity verification alone could completely change Twitterâs fortune. Iâm sure most users would pay to enjoy the platform without the trolls!

â75% of Europeans say they would prefer to maintain an ad-funded internet â complete with targeting â then pay for access.â This, according to the IAB Europe. Maybe Facebook was on to something?
Itâs the age-old question. Would you rather pay for cat videos or get hit by a pregnancy ad for 15s? A nice contrarian view amongst all of the end of the world narrative in Digital.
What weâve learnedđ

ItS aLl a SiMuLaTiOn. Okay, Q-anon. But, what if weâre all part of an online game? One thatâs rigged to encourage attention, increase engagement and make us crave validation.
A real whirlwind read. If youâve read Nir Eyalâs âHookedâ then youâll be familiar with this framework, but an interesting look at how everything is a game.

WHAT. How am I naked?! And why am I presenting in front of everyone?! It turns out our crazy dreams train us for the unexpected.
So when youâre in your Birthday Suit in front of 200 people youâll know what to do.
The Nerd Cornerđ€

They changed Music. They changed Computing. They changed Phones. But, riddle me this. Can Apple change Ads? Yeah, probably.
A superb, but lengthy read on Appleâs venture into changing ads, starting with the iOS14 update. Could we see a strategy for Android and a strategy for Apple in future decks/media plans?

Your data is YOUR DATA. Apart from when youâre in China, then youâll have to unlock the vault and provide them with what they want!
HOLY SH*T. What an expose! Apple, you know the innovative company I was just talking about? Seems like theyâre in bed with the nation, abandoned their encryption technology and have compromised all iPhone users (in China)!
Cool Stuffđ

Wanna piece of this? Dominos Pizza is known (and occasionally loved) for quick service, consistent products and a seamless experience. So, itâs no surprise how technologically advanced they are!
When you actually sit down to think about what they do and offer, itâs absolutely incredible. Sure, the pizza is below average at times, but man, one of the most advanced companies Iâve read about!
Best of the Netđ±
SMOOTH AFđ„
Cue Curb theme music (a goal was disallowed) đ€Ł
Downward Dog đ
Hmm yes, delicious! đ¶