TWW 016

Things you may have missed🏖

• Long live the Britcoin. Eh? 😕

• Big Tech keeps growing. 💰

• Twitter acquires more subscription services

• Facebook fights for a free internet 🤔

• Some bloke bought the Google domain for $2

• Cryptokicks, because physical shoes are rubbish

Things You Should Know 👀

Verizon has cashed in on Internet 1.0, with the sale of Yahoo & AOL as well as their DSP & AdTech…Massive news, and only a $4bn loss!

Only. Christ! So that’s Tumblr, Huffington Post and now Yahoo, AOL, TechCrunch, Engadget. Apparently another rebrand, moving to Yahoo and going hard on their ConnectID

After what feels like years, the ATT framework has wreaked havoc for many advertisers and with US opt-in numbers at 4% the next Facebook earnings report will be…interesting.

I have so many articles to share here, but hey. Here’s a propaganda video from Apple instead, which makes it look as if this could be a marketing tactic? lol.

YouTube had a YUUUUGE Q1, hot on the heels of Netflix after their disappointing Q1. And, they could soon equal Netflix in terms of revenue.

Will this mean a Freemium pivot for Netflix? Will YouTube lower advertising yield and focus more on premium content & paid for subscriptions? I don’t know, that’s why I’m asking the questions.

What we’ve learned📚

Organic Facebook reach is muerte, finished, done, over. The average reach is 0.09% - meaning, that your hacked friends sharing Ray-Ban discounts have more reach.

All of that time building Facebook communities for this? I wonder if they’ll revisit the algorithm now that paid spend won’t be as effective for marketers…

Cool Stuff😎

If you’re like me, then you spend 80% of your time on Netflix watching trailers, reading the reviews on IMDB before actually engaging. Well, Netflix has you covered with a “Play Something” feature.

Digital Video on demand goes Linear. With choice paralysis, we’re looking for someone else to make a decision for us. Hopefully, it doesn't show me some reality garbage

Fresh off the back of a public bid for the only team in North London, Spotify makes more big statements of intent with Paid subscriptions to Podcasts.

We all saw it coming right? Podcasters can now make money from Spotify, and it’s more than $0.00007 per stream - I wonder if this opens up avenues for artists too.

The Nerd Corner🤓

“I want to see who’s watching what on Netflix and then target them!” Well Clive, we’re nearly there. As Nielsen adds more measurement for streaming services

Still panel-based with its streaming metres, but a good foot forward here. Measuring Netflix, Prime Video, Disney+ & many more

Hold on to your hats…Amazon launches a revolutionary new product. Personalised email marketing!

Okay, less sass. This is pretty big, as they break their own rules to allow marketers to reach consumers 1:1

Best of the Net📱

• Mindblown 😲

• Work smarter 🤣

• Everybody gone surfin’🐍

• Old, but gold 🎛