TWW 015

Things you may have missed🏖

• GumGum gets a boost, as context is KING again.👑

• Wanna be freaked out? You’re welcome 😲

• Microsoft spends big on Siri creator 📱

• No idea what this site is for, but it wins. 👏

• EU bans AI. The ROBOTS ARE COMING. 🤖

Things You Should Know 👀

Zuckerberg steps up to the mic, the crowd full of tech-nerds, Silicon Valley types and fanboys wait on bated breath… ”The future is…Podcasts, live audio and soundbites!”

Eh. Ah, got it, you copied again. Roger that. With Clubhouse installs down 68% MoM, is audio really the future? Is the app the problem? Will Facebook ever have any original thoughts?

Speaking of the future! It’s been a minute since we’ve spoken about CTV right? Well, now you can buy, create and serve interactive CTV ads to be skipped when your target audience is making a cuppa tea.

Okay, that was rather facetious of me. This partnership between The Trade Desk, Magnite and Innovid can deliver interactive ads at scale with the promise of hitting real people. Yes, you heard that right, REAL people. Sign me up.

🚨IT’S HAPPENING. IT’S REALLY HAPPENING. The ATT framework rolls out on the 26th of April!🚨

Hopefully, by now, you’ve locked in your events on Facebook, knocked on wood, said your prayers and told your family you love them.

What we’ve learned📚

Struggling to remember what happened when? Feeling low and can’t get motivated despite restrictions easing, and life back to COVID-normal. Introducing Brain Fog. It’s real people!

Some science nerds have come up with this phenomenon that most of us are feeling. “There’s this sense of debilitation, of losing ordinary facility with everyday life; a forgetfulness and a kind of deskilling,”

Another chin-stroker for you, what makes an innovator? The secret sauce of successful companies, Innovators are desired but the skillset is hard to find and define. Until now that is!

"Our research led us to identify five “discovery skills” that distinguish the most creative executives: associating, questioning, observing, experimenting, and networking."

Cool Stuff😎

Imagine a world without Google Earth, a world without Geoguessr, count me out. Anywhoo, 24m satellite images have been captured from 1984-2020 and then compiled into a 4.4 terrapixel 3D timelapse.

This noiice little feature looks back at mass development, deforestation and other massive landscape changes.

The Nerd Corner🤓

A better partnership than European Soccer and money. TikTok partner with LiveRamp to allow advertisers & partners to connect their customer data for audience targeting.

US only for now, but a good signing by TikTok. Can they do it on a wet Tuesday night away at Stoke though?

ANOTHER ONE. Another big player in the interwebs (WordPress) has said they will treat FLoC as a security concern and plans to block it…

Well, another one bites the dust. First, the Brave Browser, and now WordPress - which currently powers 41% of the web. It’s not looking too rosy for Google

Best of the Net📱

• DANCE OFF 🕺

• We all need cheerleaders 😍

• Can relate. 😁

• This bird is smarter than me.🐦