TWW 013

Things you may have missed🏖

• iMessage on Android? No chance pal.

• 🎵Hotline bling, Facebook copies everything🎵

• Apple updates a Day in the life of your Data, NOW with added Attribution!

• Crypto-neutral? A big ask. 🍃

• Heads up, put the phone down, big man.

• P&G tried to circumvent iOS14 😕

Things You Should Know 👀

We’ve complied with GDPR, changed Custom Events to AEM, utilised CNAME workaround and after FLoC’ing sh*t up, we need to look to Zero party data…Now, try to explain what you do to your parents.

Bet that tripped you up! Zero Party data has popped up following Instagram A/B testing ad units with polls, the thinking behind this is that you’ll still find out valuable customer insights and they don’t leave the platform.

“You redacted that document, right?” Some good news today, as $1,500 p/h lawyers also make mistakes. This one inadvertently uncovered ‘Project Bernanke’, proof that Google boosted its own ad-buying system.

As wrapped up The Verge, Google was able to access historical data about bids made through Google Ads, to change bids by its clients and boost the clients’ chances of winning auctions for ad impressions, putting rival ad tools at a disadvantage. Anti-competitive? Aye, just a tad.

Are we worrying about nothing? Or is the ATT opt-in doomsday going to be far worse than we fear? Well, maybe the opt-in is irrelevant.

This article has raised some eyebrows that’s for sure. Basically, we want the IDFA to not be blocked and if an app captures users via Facebook then they could have a great ATT opt-in but, have poor IDFA availability for targeting. Got it? Well, have a read.

What we’ve learned📚

Right, hands up who fell for the ‘Voltswagen’ stunt? Okay, all of us, good. Now, let’s agree that it was a masterpiece of changing perception and positioning.

Don’t believe me? How about a bloke called Colin who quotes Byron Sharp and Binet & Field, yeah thought so. “Fame is not simply about generating brand awareness…It is about building word-of-mouth advocacy for the brand – getting it talked about…”

Another chin-stroker for you, this time a look at the relationship between work, love and you - the year when we took ‘our work to bed’

A fantastic article, that confronts the nature of the past year and how COVID has changed our work-life balance. Worth noting that this is American, there’s definitely differences in Australia but the notion of loving my devices has scared me a bit...

Cool Stuff😎

Monkey see, monkey control computer with brain. The real-life Hank Scorpio does it again, this time with Neuralink, as a Monkey controls a game of pong (unknowingly) with its brain.

This Jetson-esque piece of technology is planted into the subject’s brain and reads neural activity to operate computers. Dammit, Elon.

The Nerd Corner🤓

Some more interoperability chat, as Publicis-owned Epsilon partners with The Trade Desk, to support the Unified ID 2.0.

A very interesting move. Utilising owned 1st Party data, to then buy via The Trade Desk’s DSP, something I believe we’ll start seeing far more often with Agencies and other players.

Whoah! Going against Google and disabling FLoC, how very Brave. See what I did there? Hello??

Not everyone finds the new to track users that privacy safe, Brave has gone as far as saying it’s harmful to users. 'In general, the idea that privacy is, and is only, the absence of cross-site tracking, is wrong. Any useful concept of privacy should include some concept of “don’t tell others things you know about me, without my permission.”'

Best of the Net📱

• Solidarity 👏

• Voice of an angel 🤣

• For Melbourians 🤓

• Incredible scenes 🚗