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TWW 012
Friday 9th April
Things you may have missed🏖
Things You Should Know 👀
“Well, we didn’t see this coming.” Says Clubhouse owner, whose app has been copied by every player in the market and is now struggling as hype dampens, with the app entering the Trough of Despair.
Snapchat managed to make it out, but can Clubhouse evolve quick enough to build on top of its success? Biggest flaw? Not making an Android app quick enough and focusing on an invite-only model.
“The amplification of social media is something that I deeply worry about.” Tim Apple (as Trump once named him) has finally lifted the lid on the Apple changes and throws some serious shade at Facebook
iOS14 has haunted marketers for the past two months, now Tim steps out and explains why they’ve rolled out these changes - a must listen.
QUICK! Break out the “we’re sorry” double-page spreads. The Facebook hack of 2019 has resurfaced, with 533m accounts leaked on hacker forums again.
Wanna check to see if your email address is one of the unlucky ones that was hacked? Head to haveibeenpwned.com and simply type in your email. The Facebook PR team must constantly be in crisis mode.
What we’ve learned📚
One existential crisis coming right up! Just how out of touch are we (advertising folk) with the real world? Should we obsess over newness? Or do we need to go back to basics?
A large and at times confronting read, but it’s good to spend some time introspecting
Video time! Yep, I’m playing sub-teacher today as I roll out the TV so you don’t do work. The Cookie is crumbling, making contextual placements more important again, to Media Buyer/planners and Attention is key.
So today, I bring you two videos. The first looks at the theory of attention and how we’ve had less & less attention throughout COVID. The next looks at implementation, with an eye-tracking study from Lumen (stick with it, it gets better I promise).
Cool Stuff😎
Now, this is cool. Universal Music partnered with Accenture Interactive to create speech therapy playlists, to assist those who struggle with difficult syllables, words and phrases.
Tech and big dogs doing good in the world! Nice to see in amongst all of the doomscrolling.
The Nerd Corner🤓
Like that annoying friend who constantly shoves pictures of their kids/dog in your face, Google once again whacks out their wallet to show you CTV insights.
CONNECTED TV is growing guys! Make sure you’re allocating TV budget towards it. I kid. Interesting to see that APAC is way behind the curve with CTV inventory though, I imagine this will change in 2021!