TWW 011

Friday 26th March

March 25, 2021

Things you may have missed🏖

Things You Should Know 👀

Google Will Not Run FLoC Origin Tests In Europe Due To GDPR Concerns (At Least For Now) | AdExchanger

“Quick one Jerry, did you check to see if this new system complies with GDPR? Jerry??”…Oh no, we’re all FLoC’d. An indication that FLoC may be delayed (for now) in Europe?

“Google will not proceed with FLoC testing in Europe due to concerns over which entity will serve as this”…HOLD UP, is Google breaking itself up?

Scared Bart Simpson GIF - Find & Share on GIPHY

“AMAZON. THURSDAY NIGHT. HUT HUT.” After gaining share in the UK with the EPL, Amazon has now captured another slice of the pie with NFL, as they win rights to Thursday Night football.

How long can the big networks hold Big Tech off? Well, like the Detroit Lions defence, I’d say not for long. Big move!

“Hey guys, welcome to my channel. So today I’m going to take you round my dolls house which we’ve just refurbished and it’s looking fab!” Instagram for kids.

Because why wait until you are in your mid-20s to compare yourself to models and influencers? Get a head start and destroy any self-esteem you once had! Guessing that’s the tagline.

What we’ve learned📚

can we have a pool, dad? — Now here's a film that will turn you into a...

“ATTENTION ATTENTION, READ ALL ABOUT IT.” About what? “Attention dummy!“ Yep, it’s a hot topic. Marketers are starting to realise that Attention-based metrics are key.

Having dipped my toe into this pristine water, I can safely say that it’s about bloody time we ditched a pixel being on a page for 2 seconds being viewable. Eurgh! If you have 10 mins, watch this video on the Attention spectrum, you’re welcome planners.

YOU ARE THE PRODUCT. A new ephemeral organisation has popped up wanting to Ban Surveillance advertising and guess who’s involved? That’s right, those pesky Social Dilemma guys.

I mean if you title anything with such negative connotations it’s going to sound terrible. Maybe it’s missing the point of having free internet, reckon your Aunt Beryl would be happy to pay for watching dog videos on Facebook?

Cool Stuff😎

Simpsons The Simpsons Homer Homer Simpson Doughnuts GIFs - Get the best GIF on GIPHY

Anti Vaxxers have got it tough, outcast from society and now they’re not allowed a donut, MAYBE this will change their views? As Marketers move into giveaways based on vaccination status.

Pretty hilarious that a suit thought of this and probably got immediate buy-in. Hey, it’s a start, I don’t totally hate it - anti-vaxxers will avoid your brand but that’s good right? C ya Novak.

The Nerd Corner🤓

Zero click searches, Bigfoot, the Loch Ness Monster. Don’t believe everything you read, some may actually be real (hint; it’s not the monsters)

An interesting piece of research from SimilarWeb, with the HUGE claim that two-thirds of Google searches end without a click. Another big stat, 1.59% clicked on a paid result. Eeek.