TWW 010

Things you may have missed🏖

• Pedestrian to rep Vice in Aus 

• Bad news for your ex, Netflix to cut off password sharing.

• Twitch may add Brand Safety scores for streamers.

• Roblox goes public & straight to the moon 🌙

Things You Should Know 👀

“MUUUUUUUM!! Microsoft are trying to break the open internet, it’s not fair! Make them stop.” Google uncharacteristically hits back at Microsoft, to our amusement and brought back the term ‘Scroogled’.

Microsoft was one of the most vocal companies recently, siding with governments and Publishers, stating that they should have more control. Google even took a dig at the recent vulnerability that led to a major hack of emails.

Despite the earth-shaking news last week, the Unified ID 2.0 is entering Beta Phase and already has 50 million users! 

The IAB, Prebid and TTD are putting their full force behind this initiative and teases more announcements soon as others scramble in the wake of cookie-geddon. Still confused about what UID is? Well, click here.

So we have the UID, AEM, FLoC and now the CAID? The China Advertising association looks to circumvent the upcoming iOS14 changes to keep tracking iPhone users without their consent.

Oh jeez. This one doesn't bode well! As Zach Edwards said, the CAID is not safe! It breaks privacy architectures and is extremely problematic for global companies.

What we’ve learned📚

Don’t say I didn’t tell you. NFT’s are hot property right now! Beeple sold a JPEG for $69m, which makes this desktop wallpaper the 3rd highest auction price for a living artist.

The Metaverse is alive and well. The main existential question I have right now… Will we move into the metaverse, where NFT’s hang in our virtual galleries or are we just bored and dying to escape reality?

THROW OUT your Marketing books! The 6-second asset can be as effective as the holy grail of advertising - the humble 15-second.

This piece of research tries to dispel the myth that a longer creative is required to deliver the brand message to increase intent & salience. I mean, it proves it on Snap but unsure elsewhere…

Cool Stuff😎

Locked in? Introverted? Bumble has launched a cool new feature to get to know your potential suitor, without having to leave your house and face the scary-germ-ridden world.

Find out before you dive in that the person you’re speaking to prefers cats over dogs, or believes in star signs or even worse, watches MAFS.

Do you lie awake at night scared that one day when you’re famous, a deep-fake is going to pop up and defame you? Oh yeah, me neither. Well never fear, the nerds have us covered by analysing light reflections in eyes.

GENIUS! This has been an ongoing topic for years now and brought to the forefront once again with the Tom Cruise deepfakes. Well hopefully this tech development can protect us all!

The Nerd Corner🤓

No way! You mean to tell me, that the hyped-up new app captures data on its users? And then shares with social media? Gosh, didn’t see this coming.

If like me, you don’t have an iPhone then you can’t get on the latest hot property. But, it doesn’t mean they can’t harvest your data - the old contacts list backdoor.

Ah, the classic smoke screen…Used by crappy magicians and Big Tech billionaires who fear that a competitor is about to demolish their business model. But hey! VR & AR are huge, right?

Another excellent article from Eric Seufert, who dives into the news that Facebook are pivoting to AR/VR. The timing certainly is interesting, especially as the ATT & iOS14 are about to wreak havoc.

Best of the Net📱

• Hakuna Matata! 🐗

• Kid sees fellow kids for the first time 😊

• Masterpiece🔥

• WEEEEEEE 🐶