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TWW 008
5th March
Things you may have missed🏖
Things You Should Know👀
“Ah, we’ll be fine! Google will protect AdTech. WHAT? They announced what?!” Google announces they will stop selling ads based on your specific web browsing.
This is big. Not specifically mentioned in this article, but the Unified ID 2.0 and any email-based ID tracking could likely be blocked I'm future iterations of Chrome. Adtech stock has already dropped!
BUCKLE IN. CTV is about to get even more HYPE. As Roku acquires Nielsen’s Advanced Video business, could TV become addressable?
I mean the scale’s not there, but the tech is pretty nifty. Akin to the Samba technology that TTD reps, Automatic Content Recognition is a step in the right direction for Linear TV.
Hi guys! Follow me on Insta, TikTok, YouTube, OnlyFans, Clubhouse and don’t forget to SUPER follow me on Twitter! #LoveMyFans
Hooley Dooley! Twitter is starting to roll out/test features that lean more into a subscription-based model. The first? A super follow, to get exclusive content from your favourite account. Similar to the Substack/OnlyFans model. But, good on them.
What we’ve learned📚
So you’re telling me people are buying original videos that exist online for Millions of dollars?! And it’s finally a use-case for blockchain?! WTF are NFTs?
Non Fungible Tokens have exploded in popularity during COVID. Which makes sense right? Why have a shiny new necklace if you have no one to show it off to. But now, HEY LOOK AT THIS CAT VIDEO I OWN. Even the Kings of Leon have jumped on NFT’s
It barely has a megapixel of quality, but OMG I just love the aesthetic. Alright hipsters, put away that your disposal cameras, a new app is in town. WTF is Dispo?
David Dobrik’s app has just received $20m in backing, it’s number 4 in the App charts and it’s actually pretty damn smart.
Bored. I am the chairman of the Bored. Okay, not so much anymore now that we’re free (and heading into Winter) but this article on the Boredom economy is excellent (and relatable).
I can’t tell you how many useless things I’ve purchased for my house, dog and fitness. That dopa hit seeing the posty arrive at lunch every day was unrivalled.
Cool Stuff😎
Facebook has bare BARS FAM.“It’s unnecessary, the app’s whack, UX is messy.” Okay, a poor effort at a ‘Lose it’ re-write. Introducing a new App from the Facebook family, BARS.
Okay, I don’t hate it. The premise is actually pretty smart and I could see record labels buying into this one, it’s the new talent scout tech - move over The Voice. It does look a LOT like TikTok though.
The Nerd Corner🤓
Hello fellow nerds, if like me you’ve been following FLoC (or the Federated Learning of Cohorts for your n00bs) then you’ll be delighted to know they’ve shared the aforementioned Cohorts for targeting.
Trials start in March with Chrome 89. Once released/live, Chrome will allow advertisers to target any of the 620 interest groups.
