TWW 007

Things you may have missed🏖

• Parler the free speech platform, banned the owner.

• Facebook is testing its new Cameo copycat

• Kantar & Google launch independent Brand lift in YouTube

• Bitcoin at $46K USD. WE BROKE.

Things You Should Know👀

After all the panic of last week…Not knowing what cute cafe to visit in Coburg, not seeing what that witch Meghan has done now or how climate change is a myth - ask yourself, do you feel more at ease? Could this be a good thing for all involved?

IMO, Facebook blocking news is an unintended masterstroke. (Good) Journalism will stop chasing clicks, it’s pushed ABC news to the number 1 app in Australia and it urges businesses to cut out the middleman.

And just like the Texas energy grid, it’s back on. Facebook has resumed service and will flog your feed with News after they flex their muscles with the Aus Government, politely declining the new law.

A pretty pointy statement that says they will allow the news publishers ‘they chose to’ back on the platform. The Aus government released four amendments to the media law that say that the new code may not apply to Facebook if it can broker enough deals with publishers.

Cool Stuff😎

Spotify announces plot for world domination. Including an audio network, lossless audio and Q&A in podcasts - I look forward to the DMT chats in the Joe Rogan comments.

It’s almost as if the SCA LiSTNR app announcement didn’t happen, ay? Hard to compete with Spotify with these new additions to their app.

Live in Melbourne and tell me that climate change is fake. I bring an umbrella and SPF50+ everywhere with me. Oh, the article? Yeah, Facebook is adding labels about climate change misinformation.

If you haven’t seen what’s happened in Texas, then I advise you have a quick google. On social platforms, users are claiming that the snow was fake. Oh FFS.

What we’ve learned📚

Oh jeez, even AI has the same fundamental flaws as humans. Feed an AI a cropped photo of a lady and it fills it in with a bikini, for a man? A suit.

I found this one fascinating, nerdy but fascinating. This AI is unsupervised, and clearly crawled the worst side of the internet.

*Clicks no to new terms of Whatsapp*. Emperor Zuck - “Your feeble skills are no match for the dark side.”

That’s right, join and give up your data to Facebook or be kicked off. (It’s a bit more complicated than that, but it’s my TL:DR).

The Nerd Corner🤓

Just like Fox handing back Spiderman & X-Men. The Trade Desk spins off the Unified ID 2.0 to enable widespread adoption, industry body Prebid will own the keys now.

ICYMI - Unified ID 2.0 is TTD’s email-based alternative to cookies. A smart move to get more companies to utilise this open-source framework

FLoC, Turtledove, Sandbox. Still, confused eh? Well, I’ve dug out a beauty for you. Bookmark this one!

Paul Bannister is one to follow, his work is excellent and makes the complex palatable.

Best of the Net📱

• PARTY TIME 😹

• Very creative, much steal. 👀

• Can I get a Hoyaaaa 🐎

• Inspirational 🤣