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TWW 005
Friday 12th February
Things you may have missed🏖
Things You Should Know👀
Oh boy, 2021 is already a wild ride. Google has just added a loop-the-loop to this rollercoaster, as they explore their own version of Apple’s new anti-tracking feature.
Is anybody else already exhausted? Better get ready for three-hour-long webinars per partner to go in the diary.
Who could’ve seen this coming?! Apple using ATT as a means of driving revenue to its own ad network? Noooo. Get outta here.
Your Facebook app-install campaigns will deliver less visibility on conversions. But guess what? That’s right, New app-install ad formats from Apple. Also, March 29th - the date for ATT?
BUT WAIT. Has Shopify answered all of Facebook’s prayers? Could Shop Pay circumvent some of the ATT changes from Apple? Another dollar spinner.
TikTok has already signed up to integrate Shop Pay into its platform. This Third-party payment add-in could bring in extra revenue in the
Cool Stuff😎
So apparently making Avengers and the like, wasn’t just done with a snap of the fingers…Get ready to have your mind blown by pre & post-viz.
This video explores the intricacies of blockbusters and how nowadays you can’t leave anything up to chance, must be pretty disheartening as a director ay?
image Credit: FiveThirtyEight
What do Americans love? You guessed it, ‘MERICA & paying exorbitant amounts for healthcare. Okay the second one wasn’t in there, but a great deep dive from FiveThirtyEight for the Superbowl
A dollop of America, 1 cup of animals and a pinch of sex (ew), make up the best Superbowl commercials.
What we’ve learned📚
LET’S GET READY TO RUNDLEEEE! Spotify and Twitter hint at recurring revenue models, that’s right you can have even MORE subscriptions.
Spotify has seen podcasting listening hours double in the past year and Twitter once again mulls over a subscription model, which would finally verify the identity of trolls.
If you hadn’t already heard in multiple trend decks, eSports is the next big thing. Well, it’s been a big ‘thing’ for years now and the FaZe clan are a smorgasbord of creativity you need to read up on.
With celebrity members, the best gamers in the land and over 75m YouTube subscribers, they are breaking out from eSports combining culture, sports & nerdery.
The Nerd Corner🤓
CTV is the new shiny product that would be a key talking point at conferences (if they could happen) but with limited supply and occasionally poor transparency, it’s a hotspot for fraud.
An interesting global report from DoubleVerify. One to definitely think about when you’re planning/buying/selling campaigns.
“AstraZeneca? Pfft, classic Sheeple. Get ready for Bill Gates to control your brain.” Facebook is finally starting to ban misinformation about all vaccines.
Facebook has released a blogpost stating that they will now ban any harmful or unfounded health claims on its platform. Good on ya.