TWW 004

Things you may have missed🏖

• ANOTHER platform adds stories that you won’t watch.

• Facebook ad revenues soar! EAAAGLE

• Walmart partners with Trade Desk.

• Check if your photos were used to build facial recognition.

• Facebook is planning its own newsletter product

• A day in the life of your data - cheers for creeping us out Apple.

Things You Should Know👀

Handbags at the ready. Tim Cook goes in on Facebook, as he hints(again) that IDFA changes will go live in early Spring.

More pointing and gesticulating at those “big tech” guys. He even quoted the ‘woke’ mans Shawshank, stating that we have a social dilemma. Sigh. Oh but wait, view through attribution?

WHAT WILL THE OPT-OUT RATE BE?! PAAAANICC. Facebook is testing in-app screen on iOS14 to convince users of opting in.

The saviour of small business is demonstrating how it uses data to personalize advertising before users are presented with the choice to allow or deny app tracking in the spring. A consent survey in the US for n=1200, has some interesting results…

“Ahhh it’s fine! Bing can handle it.” Microsoft are pretty confident. This is not a reaffirming statement…also what happens when Bing starts driving users to News sites and monetises them?

Bing as the default search engine is a dystopia I’m not comfortable with. What’s the betting that much like the Whatsapp -> Signal exodus, we see users opting for DuckDuckGo?

Cool Stuff😎

A bit down today? May I suggest ‘The Best of 2000’s Emo’…You have selected ‘TikTok Bangers’ again. Spotify is listening, as they patent some creepy mood detection to recommend songs.

Get your tin-hat on, they’re actually listening to you this time as they capture speech, background noise to suggest new content.

Not strong enough to delete your social apps? Can’t even change settings to limit time spent? Pathetic. Well, weaklings, Opal does everything for you.

Opal cuts off your apps’ internet access to halt your doomscrolling and make you a better person, unfortunately, it doesn’t stop you from calling your ex or supporting Tottenham Hotspurs.

What we’ve learned📚

Let me get this straight…If I own the worlds biggest streaming platform, it’s better for us to advertise on there rather than traditional media? Ah, makes sense.

Yes Netflix, that is correct. After revenues soared by 24%, they announced that their ad spend will be cut by 23%

Well, well, well. How the mighty have fallen. TV is 70% viewable you say? Looking forward to TV being scrutinised as much as Digital was. Naaaah forget it! BUY MORE TARPS.

I still have trauma from 2016. Not a perfect study, but an interesting blend of Automatic Content Recognition and Computer vision technology.

The Nerd Corner🤓

2021 is the year of confusing bird acronyms such as SPARROW or PARROT. FLEDGE is the latest test to come from Google’s TurtleDove. Here is a much-needed explainer!

This much-needed explainer requires multiple reads to fully digest it, well at least it did for me.

Kogan sent 42 million marketing emails in a space of 2 days, from which they could not easily unsubscribe. Dammmn! A $310k fine has been slapped.

Reminds me of those annoying pop-up ads that would hide the X as you went to click on it. Sneaky!

Best of the Net📱

• THE FEAR 😲

• Social media vs in-person 😇

• So cute. 😊

• Top bants from Signal 🤣