- The Widget
- Posts
- TWW 002
TWW 002
Friday 22nd January
Things you may have missed🏖
Frydenberg takes aim at Google once more.
Meanwhile, Google completes Fitbit acquisition
Big Tech press pause for Biden inauguration
Nielsen to start tracking TVOD for the streaming wars
Bridgerton, the TikTok Musical? Taaaaxxi.
Things You Should Know👀
How to lose consumers and alienate people. You have to feel for the Whatsapp/Facebook PR team right now, even Selena Gomez is pissed at them.
Shoshana Wodinsky has produced this epic article and leaves no stone unturned. In what could be the turning point in the Average Joe vs Big Tech showdown.
This is not a drill. It’s really happening! YouTube no longer accepts third-party tracking, as Ads Data Hub starts to beef up its presence.
Comscore, DoubleVerify, Kantar IAS, Nielsen and more will now only use ADH for reporting on YouTube campaigns. Aggregated insights are the best you can hope for, as the Cookie crumbles throughout 2021.
Ohhhhh Snap! After a cracking 2020, Snap is making moves with the acquisition of Street Cred & more features to boost Maps usage.
No, not a paid for article. I’m just glad they’re making moves on their Maps function, imagine once advertisers got their dirty mitts on this product.
Cool Stuff😎
Credit: Targus
CES was a virtual hit. Maybe, just maybe the glitz and glamour of Vegas aren’t needed anymore? Pfft. What am I saying!? A BOTTLE OF BELUGA PLEASE.
More machines than an episode of Robot Wars. 2021 was the year of Clean Tech, as we all transition into a ‘new normal’ as a germophobe.
A scratch and sniff advert? Done. A hologram of a dead rapper? Done. Well, I bet you’ve never seen this before.
What do you do when you digitize your collection and nobody looks at it? Create a ‘never been seen before’ site, make people crave these unique experience even if they pull Square Brass scruple weight…Ecomm take note.
How horrible is that feeling when you forget your wallet? Aye, not as bad as throwing away your hard drive holding $280m of Bitcoin.
Bitcoin, Eth and Altcoins have been rallying recently. Is it due to boredom? Or has it’s potential finally been realised. Regardless, the FDA has warned against this decentralised currency/asset. Oh, and emissions from mining Bitcoin could push global warming above 2°C.
What we’ve learned📚
Hey! See your Year Wrapped in Strava/Duolingo/Spotify/Uber. Okay okay, you’ve seen enough round-ups of 2020. But, this Emoji Trends is the best summary of 2020 that I’ve seen.
For all your Retail/Ecomm fans, scroll to see where the Cart ended up. Isn’t it amazing how communication via Emojis can you tell us so much about the world?
Privacy changes, Cookie deprecation, the reliance on algorithms. The future looks bleak for Mobile Advertising…But wait, a caped crusader appears.
MMM could be the saviour, as Last Click Attribution looks to be on its last legs. It’s a pretty heavy read, it took me 2 or 3 times to fully absorb the content and I had to Google a lot of the statistical models - ENJOY.
The Nerd Corner🤓
ANOTHER ONE. The Nerd Corner is swiftly changing into a ‘this publisher has signed on for Unified 2.0.’ Ohhh hiiii SpotX
Another Tech partner has joined TTD revolution following the demise of the beloved cookie. The question is though, will it be safe from the next iOS update? This sceptic says no.
*A wild CTV for Publishers article appears* Oh look, 2020’s hot topic is getting hotter. What about Supply Path Optimisation you ask? I got chu.
The Publica team are great with industry thought pieces -> especially around CTV -> especially when they sell it. One for the Publishers, this article is also great for upskilling - yes you, agency people.