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The end of Organic? & the identity ramp up📈

The end of Organic? & the identity ramp up📈

Friday 3rd March - Edition 086

March 02, 2023

Welcome to 3 new subscribers👋 A horror week for Jetstar as they live up to being the ‘Orange Gamble’, Albo does his best Robin Hood impression taxing the 0.5% hefty supers and all is right in the world as England fumble a lead.

Did someone say rebrand?! That’s right I’m joining the thousands of other companies that have gone for a forgettable standard font, welcome to ‘The Widget’ - it’s cleaner.

🏖Things you may have missed🏖

🤯The BIG stories🤯

“What do you mean the app I use for birthdays and searching for second-hand washing machines has low engagement rates?! Oh christ, do we need to pivot to over 60 content?” That’s right, organic engagement & traffic from social networks is shrinking faster than your adorable nan.

Apart from…wait for it…TikTok! Quick! Create a brand profile on TikTok and do something funny and irreverent like Duolingo. Organic agencies, are you ok hun? How long before paid social faces a similar fate?

🤓Technology & Tracking🤓

A bit of a nerdy one this, but a real sucker punch to the walled gardens- which we love to see… This is the news that LiveRamp is teaming up with Snowflake to help brands and their partners navigate the slippery slope of data privacy. Simply put, wrap email/IP/cookie/phone/home address into LiveRamp ID to activate 👑

By building LiveRamp's data activation solutions using Snowflake's Native Application Framework, the two companies aim to help clients easily activate hundreds of marketing and media destinations directly from Snowflake, all while keeping PII confidential.

💸Commerce Corner💸

Like everyone else in your newsfeed, Starbucks CEO Howard Shultz went to Italy last summer. And now, he’s trying to put olive oil in your coffee. The everywhere-but-Melbourne chain is rolling out 3 new beverage lines with a hearty scoop of EVOO, citing [gesticulates wildly in Italian]... health benefits!

Whether or not it catches on mainstream remains to be seen, but be cautious if your CEO is one of those that preach “good ideas can come from anywhere”. They just might mean it. Oleato!

“Hey MyAI, why did Jennifer end our streak?” ‘It’s because you’re a loser.’ ANOTHER ONE! Snap has jumped on the Generative AI bandwagon, with their new AI bot in-app to help their Snap+ consumers with their everyday tasks and queries.

It’s essentially a front-end ChatGPT, but with added controls to ensure it doesn’t violate Snap’s policies - especially with a younger audience using the platform. Get ready to see many, many more iterations of this.