👋Hello! Welcome to the 3 new subs this week, pleasure having you here.👋Oops, I got a bit busy/lazy! But we’re back again, for my fourth encore - let’s hope it’s better than Eminems’…

👀Things you may have missed👀

• Email hacks are so 2021. Grow up Trello 🥸

• Good read on TTD positioning👏

• State of the Market (AU)🤓

🤯The BIG stories🤯

Above is one of my favourite Marketing memes. If you hadn’t heard, data is the new oil and for Marketers, it’s a superpower. But, it turns out using data to target specific audiences might not be the advertising game-changer we thought.

Akin to buying a fancy new driver - it looks impressive, but it doesn’t fix your 30 yard slice. This great piece suggests that $700bn spent on data-driven ads might not be making them any more effective…Quick! Hide the receipt for the CDP!

Consumer privacy is taking centre stage as the pro-privacy lobby gains traction. With new regulations targeting data collection, hashed emails, geolocation tracking, and loyalty data trading, businesses must brace for stricter rules. 

Privacy legislation reforms have been fast-tracked, now set to be implemented by August instead of the end of the year. Ruh roh! Time to hit the panic button and build a bigger closet to hide those skeletons…

🧪MarSci Corner 🧪

In the ever-evolving world of marketing, ‘mindshare’ is the latest buzzword (no not the agency, soz guys), in a field that DEFINITELY needs more. What is it you ask? Well, It’s not just about reaching people; it’s about occupying a prominent place in their minds.

This piece from BCG explains that mindshare is the extent to which your brand is recognized and remembered by your target audience. It’s about being top-of-mind when customers think of your product category. Oh, and you just have to sign up to a BCG project to get their FFR data which i’m sure will be fairly priced…

🤓Technology & Tracking🤓

Google’s AI is getting a makeover to fight spam and boost real journalism in search results. Sounds great, right? Well, it’s a bit like England playing tournaments: very promising, but ultimately, we’re let down again

60 years of hurt. Back to Google…The promise was to filter out junk and spotlight trusted sources, however AI spam is outranking original reporting for News and it’s even confusing the SEO Warlords - WE ARE DOOMED.

📱Best of the Net📱

• Stay for Comic Sans😅

• Best tourism ad 👌

• This is INSANE🤯

• So satisfying😍