👋Hello! Welcome to the 2 new subs this week, pleasure having you here.👋 Day 5 of funemployment for me, it feels odd not to have messages on Teams or emails piling up - I now get why people retire, this is awesome. Another busy week of news with Uncle Joe announcing he’s running once more, unusually hot weather in Melb and Collingwood running wild in Q4 like a client who has marketing budget to spend.

👀Things you may have missed👀

• Tinder adds video selfies, which are definitely going to be d**k pics🍆

• FLEDGE renamed to Protected Audience API, heeeyy PAAPI!😂

• BeReal finally adds a new feature! An extra BeReal😵

• Famed crypto browser moves into advertising🤑

• Microsoft up 8.3%, thanks to a certain AI tool🤖

• YouTube ad revenue continues to decline😒

🤯The BIG stories🤯

The Year of Efficiency is off to a bad start for Met(ai), as a system bug causes advertisers to overspend by MORE THAN DOUBLE their daily cap. Sending CPMs higher than Elon Musk on Joe Rogan

RIP. Imagine being a poor Meta rep on Monday morning coming into work to thinking you’ve won the lottery as clients spend like crazy, only to find an inbox full from all of your clients asking for make-goods. Poor sods.

As ultimatums go, Twitter has just launched potentially the worst in history. Like, BRO, have you ever seen Ransom with Mel Gibson? You need to take something of value in order to bargain. Taking an ad platform that 90% of brands have already paused, isn’t going to make them want it more, in fact, it’s just pushed away smaller advertisers…

Oh broseph, this is a genuine shocker from the man who’s going to save civilization. This weekend you saw how not to run a company masterclass after they took away blue ticks and then reinstated them after no one actually cared.

😎Cool & Creative😎

‘We now go live to record labels who are erratically running around trying to find a solution to AI coming in to deliver another Spotify-bomb!’ Won’t someone please think of those poor record label managers?!

If you’ve been living under a shell recently, lots of AI-enhanced songs have popped up on the interwebs with artists doing unlikely covers - such as a group of celebrities singing ‘Imagine’ (NO WAY, THAT WAS REAL!?). This has irked record labels and artists, as they try to avoid losing money once more.

Are you fed up with skipping 15s in Spotify to get past those pesky-bland audio ads? What if I told you there’s a new tool that helps you create forgettable audio ads in placements that people actively skip? Oh, you should’ve said!

Thanks to - yep, you guessed it - AI you can now create audio ads instantly, all you need is a script and a desired voice to read out your ads, and hey presto! The ad is made. A great piece of tech to accelerate the production process, although, another bad day of being a creative. Srsly though, UX = great, ADX = awful.

💸Commerce Corner💸

A car that orders you a pizza? No, that’s not straight out of my 5th-grade sketchbook, it’s Domino’s new feature via Apple CarPlay.

Further simplifying the ordering process, now Dominoes will let you pre-load some favorite pickup orders at the touch of a button on car screens and track order progress, skipping the drive-thru queue. Dominoes has often launched gimmicky ordering mechanics in the past (remember pizza emoji ordering?), but understanding their product is best served piping hot, the innovation feels relevant. And now that’s all I want for dinner tonight…

📱Best of the Net📱

• Best wave ever surfed?🏄‍♂️

• Unreal trick shots🔥

• Nailed it🌵

• This dog❤️